We tend to get comfortable with 1 and 2 % conversion rates of our sales page. What’s scary is that 70% of people who don’t buy actually indicate they want to (by clicking a buy button) and drop out during your checkout. In this session Shayne will cover optimising your landing pages right thought to creating a delightful checkout experience. He’ll explain what impacts the customer experience, how technology can be your friend and your enemy, what to track and measure, and how to approach reviewing your own checkout process. As the end of the session you’ll be able to ensure you’re doing everything you can to usher more customers through your checkout to boost both revenue and profits.