Creating an e-book on a budget and doing it yourself. Three bloggers will share how they created, launched and marketed their first e-book, sharing what worked, what didn’t and what they learnt along the way.
MASTER ORGANISER, PLANNING WITH KIDS
Nicole Avery is the master organiser behind the popular parenting blog Planning With Kids, where she shares tips and tricks to organising the chaos of family life and with five kids aged 14 – 4, this is something she has plenty of experience with. Her first book “Planning With Kids” was released in May 2011 by Wright Books. Nicole has developed her blog to a platform to sell digital products, an iPhone app, consultancy and coaching services and attract public speaking opportunities.
IT PRO AND TECH BLOGGER
Paul is an IT professional by day and tech blogger by night. He has been blogging since 2006 and runs the popular IT website Exchange Server Pro.Over the last several years Paul has authored several ebooks, created an online video training program, and grown his website into a successful online business.
Paul’s blogging and other contributions to the IT community led to him being awarded in 2012 as a Microsoft Most Valued Professional (MVP).
Yishan is founder of Beauty Swatch, an award winning blog dedicated to helping women find their way through the lipstick jungle. Beauty Swatch has received international recognition, featuring on Forbes.com and In Style Magazine (USA).
Last November, Yishan published “Pout Perfect” – the first publication of its kind – aimed at inspiring women to build their lipstick wardrobe with step-by-step tutorials on everything from navigating through lipstick lingo to six ways to create the illusion of a fuller pout. The eBook was a collaboration with Clinique, M.A.C. Cosmetics and Lanolips.