CategoryYahoo Publishing Network

YPN have just emailed their beta publishers to notify them that their Terms and Conditions were ‘modified’ this past weekend (crazily the link to the TaC in their email didn’t work). Unfortunately they do not say how they have been modified so unless you have a copy of the old ...more

I’ve been offline most of today and just checked my inbox to find 7 people had emailed me to let me know that YPN has increased the number of tracking channels from 50 to 100. They’ve also apparently made a few changes to the design/layout of their back-end and have ...more

Some YPN publishers are talking in forums that YPN’s performance has been pretty low over the last few days. YahooSarah (Yahoo’s rep at Digital Point) has responded in this thread by acknowledging the problems and writing: ‘Hi everyone, I received more information this morning, so I hope I can provide ...more

In other contextual advertising news – I was speaking with someone close to the YPN team this week and was a little saddened to hear that it’s unlikely that they’ll allowing non US publishers to enter the beta test for some time yet. This confirmed my suspicions after seeing them ...more

Jake from Crimson Light has had a conversation with YPN employee Ray Devlin about upcoming features for YPN and has found thaty direct deposits are one feature that they are looking to add (no date given). They are also work on ad relevancy and other ways of speeding up payments. ...more

I’ve had a couple of readers IM me in the last hour to let me know that YPN ads are down/blank and have been so for ‘hours’. WebmasterWorld Forums also have a discussion on the topic of YPN Blank Ads as does Digital Points forum in the Yahoo Ads Down? ...more

It looks like YPN have started banning some publishers for sending too much international traffic to their advertisers. Messages like this one have been sent to publishers being banned for this: ‘We have terminated your Yahoo! Publisher Network beta account [ACCOUNT ID] for breach of the Terms and Conditions and/or ...more

Loren at Search Engine Journal writes that Yahoo Publisher Network is Expanding This Spring (I’m presuming that’s Spring in the Northern Hemisphere).

Very interesting news today out of the YPN camp that Yahoo Answers have a feature ‘coming soon’ that will allow those contributing to it to add their YPN ID in order to earn money off the ads on pages that they contribute to. Jen has the scoop on this writing: ...more