CategoryWriting Content

This is a post by ProBlogger writing expert Ali Luke You probably already know you should use “I” and “you” in your blog posts. But how do you use “he”, “she” and “they” in your blogging? It’s an important issue, and one bloggers don’t always think about. Let’s say you’re ...more

This post is based on episode 170 of the ProBlogger podcast. Most bloggers start off with a huge burst of energy and excitement. But then at some point (often in their first year or two of blogging) they come up against their first bout of “blogger burnout”. And it can stop ...more

This post is based on Episode 176 of the ProBlogger podcast. You’ve chosen your words with care, and put a lot of thought into them. But no-one’s even reading your posts, let alone commenting or sharing. If you want more readers, more engagement, and more sharing of your content (and let’s face ...more

This is a post by ProBlogger writing expert Ali Luke Do you ever use lists in your blogging? They might be bullet points, tips that you’re sharing in a list post, or even a simple list of three or four items in a sentence. If you’ve been writing blog posts ...more

This post is based on Episode 186 of the ProBlogger podcast. I’m often asked how I write a blog post. What does the process look like from start to finish? ProBlogger readers and podcast listeners have asked about where in the process I do specific things, such as writing the headline and ...more

This is a post by ProBlogger writing expert Ali Luke If you’ve been blogging for a while, I’m sure you’ve come across the advice to write short sentences and paragraphs. There are good reasons for this. And it has nothing to do with “dumbing down” the language or short attention ...more

This is a post by ProBlogger writing expert Ali Luke If you’ve been reading ProBlogger for a while, you probably know the basics about writing blog post titles such as: Be clear and specific Use numbers where appropriate Use powerful words and phrases such as “how to”, “easy”, “quick”, “great”, “little-known”, and ...more

This post is based on Episode 108 of the ProBlogger podcast. One day, you come across someone else’s blog online that has surprisingly familiar content. Very familiar content. Yours, in fact! In most cases, they’ll have taken entire posts for your blog – images, links and all – by “scraping” your blog’s ...more

Today’s post is by ProBlogger writing expert Ali Luke Whatever topic you write about, you’ve probably seen a lot of ideas that have already been done to death. If you’re in the weight loss niche, you might have seen a dozen posts on “How to beat the weight loss plateau”. ...more