CategoryWriting Content

This guest post is by Michael Schuermann of Easy Hiker. English is the language of the Internet. If you are the monoglot citizen of a country like Denmark, you are—through no fault of your own—restricted to an audience the size of metropolitan San Francisco. Even for the native speakers of ...more

It’s a paradox. The pundits encourage bloggers to find a niche, think differently, and say something unique and valuable. Then they give us standard formulae for producing content, as if your unique voice, approach, readership, and topic will be neatly addressed by a preselection of three or four formats. The ...more

This guest post is by Matthew Kepnes of Nomadic Matt’s Travel Site. Let’s begin with some word association: Disney World Nike Apple McDonald’s BP Goldman Sachs. What did you think about when I mentioned these brands? What words came to mind? Thoughts? Feelings? Images? Whatever it is that came to ...more

This post is by Simon Worrall of CM Copywriters. Each year, companies spend hundreds of millions on branded T-shirts, mugs, stickers, and pens. Go to enough conferences and you’ll amass terabytes of memory sticks and a wardrobe of T-shirts, hoodies, and caps. Promotional products are also a way of making ...more

This guest post is by Srinivas Rao of The Skool of Life. The idea of interviewing people might give you the jitters. It might make you feel like you’re standing naked in front of your elementary classroom with nothing intelligent to ask or say. But the only way you’re ever ...more

This guest post is by Peter Lawlor of B2Web. The more articles I publish on my niche websites, the more knowledgeable I become about keywords, and more importantly, the search habits of my target audience. During the early days of my affiliate marketing business, I would write a post promoting ...more

This post was written by the Web Marketing Ninja—author of The Blogger’s Guide to Online Marketing, and a professional online marketer who’s sharing his tips undercover here at ProBlogger. Curious? So are we! I tweeted a couple of days ago how wonderfully evolutionary sales page copy can be as it ...more

This guest post is by Greg McFarlane of Control Your Cash As a blogger, you expect your readers to give you their valuable time that they could be spending elsewhere. If you’re going to ask that much of them, don’t they deserve your best effort in return? When your posts ...more

Information graphics, or infographics as they are more often called, are a great way to convey complex information clearly and concisely. Infographics can be anything from annotated maps, timelines, flowcharts, graphs, Venn diagrams, size comparisons, charts, or data presented with snazzy typography to a gorgeous amalgamation of several of these ...more