CategoryStrategy & Planning

You might think you’re on top of your blogging. You’re publishing posts regularly. You’re even active on social media. But are you paying as much attention to your blog as you should be? If you’re in a bit of a blogging rut (i.e. you’re producing and promoting new content but ...more

This post is based on episode 161 of the ProBlogger podcast. Are you limiting the potential of your blog by ‘forgetting’ a few things? There’s a lot to think about when you’re blogging, and so it’s easy to forget (or know you should be doing them but never quite working out ...more

At ProBlogger, we talk a lot about the value and importance of using an email strategy to drive traffic to, and make money from, your blog. But if you don’t keep your email subscriber list clean, it can negatively affect your blogging business. By a clean list, I mean making ...more

How and Why You Should Create Style Guides for Your Blog In today’s episode, I talk about style guides for blogs – why they’re important, and what elements you should include in yours. Links and Resources for How to Create a Style Guide for Your Blog AP Stylebook The Chicago ...more

Is There a Right Way to Brand Your Blog? I’m just back from our Aussie Problogger training events where we ran masterminds with around 40 bloggers per city. In those days speakers spent time with small groups of attendees in round table discussions where attendees could ask us any question ...more