CategorySearch Engine Optimization

Jamsi has published a worthwhile post over at workboxers on how he used the Overture tool to find a keyword that was less searched for but also less competitive to target his blog on. He explains it a lot better than I do: ‘I noticed that the keyword “Funny vids” ...more

The Google Page Rank update is underway – you can check what your PR will/could be using this Future Page Rank Tool to track what the different data centers have your page rank at. Keep in mind that Page Rank is not the be all and end all – you ...more

I’ve heard from a number of ‘interesting’ sources that Google will be gearing up for another Page Rank (and maybe a back link) update in the coming fortnight. There are no guarantees on that – but I’ve heard it from four people now so maybe there is something in the ...more

A common problem that many bloggers face is having to work out what to do with a blog that is trapped on a domain that they wish they’d never started it on. An example of this is starting out of a Blogspot or hosted TypePad blog and then realizing that ...more

Steve Rubel points to a useful resource over at seomoz on Search Engine Ranking Factors which is one of the better descriptions of how Search Engines rank pages that I’ve seen recently. It lists 93 factors to keep in mind. Sounds like a lot to remember – so luckily they’ve ...more

My initial reflections on Google’s Blog Search: the basic bones of the technology seem to be there. basically it seems to be using similar (or the same) technology as Google News. they seem to be indexing new posts very quickly which is great. the pool of blogs that they are ...more

Matt Cutts (from Google) has an enlightening post on his blog titled – What’s an update? which quite simply lays out information on the topic of their updating system. I’m sure it’s more complicated than he’s outlined here but the information resonates with my experience of Google’s updating system as ...more

I had a hunch that Google would do an update this weekend and this morning I have logged on to find that an backlink update is under way. I had a feeling they’d use the long weekend to do it. Update: It looks like this could be a Page Rank ...more

I regularly get asked whether dashes or underscores in URLs are better for search engine optimization. ie which of the following is best – www.problogger.net/is-this-better or www.problogger.net/is_this_better ? For the past six or so months I’ve leant towards dashes instead of underscores – but it’s always been a ‘best guess’. ...more