CategoryCreating Content

Strategies to Get Products to Review on Your Blog In today’s lesson, I want to share 7 strategies that I used to get products to review on my first ever commercial blog – a camera review blog. It’s not always easy to get products to review in the early days ...more

Techniques to Create Scannable Content for Your Blog In today’s lesson, I want to share a simple way to write content that is much more likely to be actually read, understood and acted upon by your readers. We’re going to talk about techniques for creating more scannable content for your ...more

An Alternate Resolution to Transform Your Blogging in 2017   In today’s lesson I want to talk about New Year’s Resolutions and Goals and want to suggest setting a goal that I think will help to set your blogging up for a great year of blogging. In fact – I’m ...more

Using Quotes in Your Blog Legally and Ethically In today’s lesson, I want to talk about using quotes on your blog. I’m regularly asked – particularly by new bloggers – what the etiquette and legalities are around using content that others have written in your own content – or the ...more

Michael Stelzner on Building a Blogging Business Through Interviewing Others In today’s lesson, I want to talk about how to build a business around creating content that is based upon interviewing other people. To help me do that, I have invited my friend Michael Stelzner of Social Media Examiner and ...more

Transitioning From Single Author Blog to Multi Author Blog In today’s lesson, I want to talk about hiring writers for your blog. In order to do so, I want to share a case study of how I took my own photography blog from a single author blog, publishing 3 posts ...more

Edit Your Blog Posts With Seven Simple Steps A lot is taught about the importance of writing great blog posts, but it is in the editing of your writing that your post can really be made to shine. If left unedited, it can create a very different impression that can ...more

Factors to Consider When Shaping Content Strategy for Your Blog In today’s lesson, I want to share 11 factors to consider when thinking about developing your blog’s editorial strategy and thinking about your blog’s editorial style. The success of your blog hinges on many factors but among the most important ...more

Challenge: Write an Opinion Post on Your Blog In today’s episode, I’m issuing you with a challenge to create a piece of content that centers around your opinion on a topic relevant to your audience. Adding your opinion to your content is such an important way to make your blog ...more