CategoryCreating Content

This post is based on episode 151 of the ProBlogger podcast. “All things being equal, people will do business with and refer business to those people that they know, like, and trust.” – Bob Burg A big reason many businesses start blogs is to build trust with customers so they ...more

This post is based on episode 145 of the ProBlogger podcast. Is your obsession with new content hurting your blog? As bloggers, we tend to focus on what we’re creating now rather than what we created months or even years ago. Of course, it’s important to put time and effort into creating ...more

This post is based on Episode 177 of the ProBlogger podcast. Did your blog have a bit of a holiday slump? Many bloggers find they lose momentum with their traffic in January. So if it happened to you, you’re not alone. Your readers were probably online less than usual. A lot ...more

This post is based on Episode 243 of the ProBlogger podcast. If you’re travelling over the holidays – to see family and friends, or just for a vacation – then you might be worried about you’ll keep up with your blogging. (This can also be a challenge if you travel regularly.) Here ...more

Bounce rate is a Google Analytics metric that tells you the percentage of people who “bounce” off your site (i.e. visit your site and leave from the first page they arrive on). To find out your bounce rate, log into your Google Analytics account. (If you haven’t set up Google Analytics ...more

Are you struggling to stay motivated with your blog writing about the same thing again and again? Or are you flitting around between lots of different topics, trying and failing to find one thing you want to write about? In the old days of blogging, bloggers were often advised to be ...more

Today’s post is by ProBlogger writing expert Ali Luke When I started blogging in 2008, there was a (roughly) agreed-on standard for blog posts: you should post around 500 words every weekday. Now that I look back on that, it seems pretty silly. Some topics can be adequately covered in ...more

Do you feel confident using images in your blog posts? While there’s no absolute rule that bloggers need to include images, most bloggers will include at least one eye-catching image in each post (normally at or very near the start). However, it’s easy to make mistakes with images. We’ve already covered how ...more

This is a post by ProBlogger writing expert Ali Luke. Are you (inadvertently) annoying bloggers you want to impress? If you’re hoping to build a great relationship with a blog editor – maybe so you can land a guest post, or interview them on your blog – then this post ...more