CategoryCase Studies

Two months ago my wife, Vanessa, started to blog. It is something she’s been planning for some time and with a little encouragement and some design help from Shayne, we set up at Style and Shenanigans. The blog is in its very early days and Vanessa is still finding her ...more

This is a guest contribution from Marya Jan, blogging coach and trainer for small business owners. Do you want to monetize your blog or start an online business? Have you been blogging for a while and all you want to do is sell products or services and follow your passions? If that’s ...more

This is a guest contribution from Jeff Goins of Goins, Writer. It took me six years to become a professional blogger. And four and a half of those years were spent waiting. For years, I read blogs, bought books, and watched videos about ordinary, everyday people making the colossal shift ...more

This guest post is by Janelle Allen of The Grand Life. In September 2012, I launched my latest online venture, The Grand Life, where I interview creative professionals and entrepreneurs, and quickly realized that I had a lot to learn about building a successful interview site. Although there are a ...more

Recently at a parenting blogger conference here Melbourne, I was listening to a panel discussion on business models when Aussie blogger—Laney from Crash Test Mummy—made a statement that connected strongly with my own recent experience. I’m paraphrasing here, but Laney talked about how as bloggers we’re often on the receiving ...more

Mid-December 2010: on my photography site, we launched a new campaign—our first ever 12 Days of Christmas promotion. The result was my biggest month of earnings ever up to that point. The idea was simple: offer discounts on 12 products over the 12 days leading up to Christmas. I used ...more

“What was ‘the tipping point’ for your blog?” This question is one that I’m regularly asked in interviews, and it is one that is challenging to answer. The assumption behind the question is that there is often some kind of event that pushes a blog into the limelight. The reality ...more

This guest post is by Kevin Muldoon of KevinMuldoon.com. Recently, I interviewed Benny Lewis, the man behind the successful blog Fluent In 3 Months. Over the last month or so I have been organising everything for my move to South America. Since reading The Motorcycle Diaries at University in my ...more

It’s been six months since I launched my latest blog—FeelGooder—and today it’s entering a new phase, so I thought it might be time for a bit of an update. You might remember back in November we launched FeelGooder and I outlined some of the backstory here on ProBlogger. The blog ...more