CategoryBusiness Blogging

Today Reem Abeidoh provides an interesting case study of blogger outreach conducted by Cirque Du Soleil. The practice of blogger outreach isn’t new. This engagement model continues to be popular mainly because it has proven to effectively build awareness and drive consumer consideration. Cirque Du Soleil realizes the potential blogger ...more

Editor’s note: This is a guest post from Mark Hayward. You can follow him on Twitter @mark_hayward. Image by Tyla 75 Is this you? You have a polished website for your small business and even a professional blog where you publish posts a couple of times per week, and both ...more

Today Alexandra Levit shares some tips for getting your company/employee to pay you to blog. I recently read that for every person who starts tweeting, another blog dies. But here’s the thing. Back in 2004, blogs were dismissed as a fad, and today there are billions of them. Blogging is ...more

While much of the content here on ProBlogger is about the ‘Business of Blogging’ I’m regularly asked to speak at conferences and receive emails from readers with questions about how Businesses can use Blogs to grow themselves – particularly in their marketing efforts. Below are a 13 tips that I ...more

In this post Ali Hale from the Office Diet shares some tips on how to make money from blogging by being a ‘Staff Blogger’. Learn more about Ali in the footer of this post. You started a blog with the dream of making a living from writing about something you ...more

In this post Alyssa Gregory from avertua, LLC shares some tips for business bloggers wanting to become more engaging with readers. People are busy, and in order to gain and keep readership as a blogger, you need to provide your readers with information that makes their lives better, easier, and ...more

This is a guest post from Mark Hayward, you can follow him on Twitter @mark_hayward. The article focuses on helping business folk, both big and small, who would like to start blogging. Do you own a business? Have you noticed a dramatic decrease in sales because of the current economy? ...more

Today Reem Abeidoh looks at Corporate blogging and shares 13 Steps Fortune 500 companies take to Create a Blog. Image by iDream_in_Infrared In order to maintain a competitive edge, corporations are increasingly looking for opportunities to make them stand out. Although traditional media serves as a solid medium that disperses ...more

The following post on the “Pros and Cons of hiring a web consultant” was written by Lara Kulpa. So you’ve got yourself a little start-up blog and you’ve earned some okay money. You spend 5-10 hours a week writing, commenting on other blogs, doing all the things that Darren tells ...more