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7 Ways to Engage Readers of a Business Blog

Posted By Darren Rowse 6th of April 2009 Business Blogging 0 Comments

In this post Alyssa Gregory from avertua, LLC shares some tips for business bloggers wanting to become more engaging with readers.

People are busy, and in order to gain and keep readership as a blogger, you need to provide your readers with information that makes their lives better, easier, and less stressful. Business blogs are a unique case because the general subject matter tends to be a bit dry. It’s up to you as the blogger to overcome that obstacle and provide the business information you are offering in a quick and easily digestible way.

How do you do that? Here are seven ways you can engage readers of your business blog and keep them coming back.

1. Offer Advice

You’re likely blogging about business because you have business experience. One way to gain loyal readers is by sharing your knowledge and giving them practical information they can use in their own businesses. You can give your readers an instant benefit by avoiding abstract ideas and providing specific tips, advice and tools they can use right away.

2. Talk to the Audience

You’re already ahead of the game with this one, because the readers of your blog have interests that are common to yours, otherwise they wouldn’t be reading your blog. Get to know them by keeping an eye on comments, watching for trackbacks and listening to feedback in other forums. All of this input can be material you can use to make your posts resonate with your individual readers.

3. Share a Personal Story

Business is business and personal is personal, right? Not anymore. Today there is an increasing amount of overlap between the two, and people want to know a little more about the person behind the blog, beyond that they are an expert in business. So give a little of yourself to create a stronger relationship with your readers.

4. Go Off-Topic

Throw in an occasional post that’s not exactly business-related. If it bombs, it bombs and you know to go a different route next time. But if it is successful, you can insert some comic relief, mindless banter and maybe even a personal story as listed above to give your readers a brief change of pace.

5. Keep It Short and Sweet

You could probably write some very long posts when you’re discussing your latest business endeavor or what it took to have your website redesigned. If that much information is necessary, split it up into a multi-part series. Use lists, subheads and images to break up heavy content whenever possible.

6. Give Up the Wheel

Ask directed and specific questions at the end of your posts to encourage reader commentary. For every few posts where you provide advice, throw in a post that asks for the answer. Involving your readers will give them an opportunity to take an active role in your blog.

7. Give readers what they want

Carefully read the comments provided by your readers. They are invaluable because they allow you to tailor your posts to the information your readers are asking you to provide. Acknowledge the comments, answer the questions, and address the requests and you’re on your way to building great relationships with your readers.

What are some other ways you engage your readers when you’re blogging about subject matter that may not be the most exciting subject matter?

Alyssa Gregory is the owner of avertua, LLC, a full-service virtual assistant firm. She has been designing websites since 1995, and has a passion for supporting small businesses. Alyssa provides business tips, advice and news through her Small Business Idea Generator blog. Alyssa is also a regular contributor on SitePoint.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
  1. Thanks for the tips, Alyssa. It’s always very helpful to share a personal story in your blog; I believe that it helps your readers get to know a part of you, instead of being another accident lawyer that is merely blogging for internet traffic.

    Here’s a short blog I wrote about smoking and how it relates to car drivers. It’s an issue that I feel very passionately about.

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    Thanks again,

    Mike Pines

  2. Hey there,
    Wonderful article, it sounds more informative and instructive, I am a new blog creator and I also need to drive more readers to visit my blog for developing my creating ,I think you tips will help me attract visitors with affective way. Thanks for offering the advice. All the best. to you.

  3. These tips have been very helpful. I am new to blogging but have a very strong interest in learning more. Thanks

  4. The warm feeling I get when someone is thoughtful enough to say thank you for having been helped far outweighs the empty one I get when there’s no feedback at all.

  5. Readers are more important for the growth of a blog…engaging the readers into your blog is most important at the same time most toughtest part…


  6. Great points. It sounds easy enough but when it comes down to it….it can be hard. Readers are one of the most important parts of a blog.


  7. Thats really cool posts!
    I think, this are beautiful techniques to engage readers.
    Thanks for the tips!

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