CategoryBusiness Blogging

This post is based on episode 192 of the ProBlogger podcast. A couple of years ago we published a fantastic guest post from John Stevens on the nine conversion habits of the world’s most successful bloggers. To build a business around your blog you probably need to work on certain things. ...more

Jayde Leeder is the creative force behind Little Paper Lane, a stationery boutique on the Northern Beaches in Sydney that also has a thriving online arm. She also oversees a full graphic design studio specializing in wedding stationery and hand drawn signs, alongside teaching and managing social media. Recently becoming an online ...more

Karlee Prior is the kitchen whiz behind Karlee’s Kupcakes: a one-girl band creating bespoke cakes and sweet treats for the lucky folk of Brisbane, Australia, and surrounds. Karlee’s small business relies almost solely on Instagram to help get the word out about her gourmet goodies, both by posting on her ...more

This is a guest contribution from Jeanette Jifkins of Onyx Online Law, The best brand name in the world isn’t worth anything unless it helps you make money. So why would you trade mark your name before you even know if you have a business? If you talk to lawyer who ...more

If you have a business, and use your blog to promote it, today’s episode of the ProBlogger podcast is for you! I’m often asked about blogging as an adjunct to a main business (rather than the business itself), and the biggest thing people want to know is: can they do ...more

This is a guest contribution from Zoe Uwem. Blogging can be an effective lead generation strategy, if done correctly. The majority of companies that hope to use content marketing to grow their businesses all understand that blogging is one of the most effective ways to go about it. Big corporations, ...more

This is a guest contribution from freelance writer Victor Ijidola. Sometimes we just want to advertise our new businesses in blog posts so people can quickly know the new product or service we’re selling. But then, we don’t want our readers to see us as being too promotional. So often ...more

This is a guest contribution from Sabina Stoiciu. So you have a business blog (you DO have a blog for your business, yes?). Well it’s a great decision, and a decision that is growing in popularity. In a 2012 HubSpot study, 62% of respondents claimed to run a company blog. A ...more

This is a guest contribution from entrepreneur Natalie Sisson. So, you want to turn your blog into an online business? Congratulations, so does every other person with wifi. Now, I don’t mean to to bust your buns right off the get go, but if I’m being honest (and I always ...more