CategoryAdsense

There’s news on Reuters today on a $90 million pay-out from Google over a click fraud case. While that kind of money isn’t massive in the scheme of things at Google it’s the precedent that is worrying. As the article says – some believe that click fraud is the ‘single ...more

Google’s AdWords have just allowed advertisers to start targeting sites with certain demographics as readers. You’ll see below on the screen capture from my AdWords campaign some of the options for targeting that Advertisers now have according to gender, age, income, race etc. This means that Google are now tracking ...more

Pay per click advertising programs like AdSense, YPN and Chitika do rely heavily upon the positioning and design of their ads when it comes to performance – but another crucial aspect of them is ad relevancy. The principle is simple really – readers come to your blog in search of ...more

Derrick from Absolute Value has posted the content from slides from Google’s Eric Schmidt’s Analyst Day presentation which seemingly were posted by mistake on the web and that contained a load of information about many aspects of Google including a couple of slides on AdSense which I’ve included below. They ...more

Joel Comm has released yet another version of his AdSense Secrets e-book (aff). This latest version (v3) is 199 pages of content and has new pages that look at the latest updates released by AdSense since version 2. I’m yet to review this version but did review version 1 last ...more

Ad Design Another factor to consider with many advertising systems is the design that you’ll go with on your ads. While some ad systems do not let you customize the look and feel of your ads (ie many impression based ad systems like Fastclick) a growing number do allow you ...more

Eric’s written an interesting post today on The Single-Page AdSense site which might be of interest to bloggers. It’s a different strategy to how most bloggers use AdSense (blogs tend to be very much about a linked site with loads of outbound links and options for readers to click on ...more

Perhaps one of the most common mistakes that I see bloggers making with the positioning of advertising is with regards to position. In fact this is not a unique thing for blogs or even just online advertising as effective advertising relies upon positioning in all of it’s forms. This is ...more

Jensense has been a little quiet lately as a result of speaking at and attending different conferences but today she’s posted a very helpful guide to Safeguarding yourself when purchasing a site for AdSense. I’ve heard of a number of blogs being bought in the hope of adding AdSense ads ...more