I just had a rather disturbing email from a company advertising a new service called Buy Blog Comments (no follow tags used) promoting a new service offering to leave comment spam on blogs for those wanting to increase their SEO ranking.
The service offers to leave spam comments at a rate of 100 comments for $19.99, 500 comments for $99.99 and 1000 comments for $199.99.
They explain their service like this:
“Blog comments help your site rank better in the SERPs. We hired a few people who go through a list of blogs in a database we set up and pick out blogs that are in your niche. They then read through blog posts and leave a comment that has to do with the blog post they read, that way it wont get deleted. Your backlink will then be on a targeted blog, giving you more weight in the search engines. ”
The person behind the service is a guy called Jon Waraas (Jonwaraas.com) – a guy who owns a company called Developer Hut and a blog network called BuzzBums.
I think it’s one of the worst business ideas I’ve heard for a long time and something that bloggers should stand up against. I know that there are other services and tools that do this type of comment spam but this type of thing only weakens blogging.
I know that some comment spammers have done OK out of the practice but in most cases that I’ve heard about they don’t just leave a few hundred comment spams, they leave tens (if not hundreds) of thousands of them. I’ve also heard from a couple of people who know comment spammers that it’s becoming less and less effective as more bloggers use tools like Akismet and as so many bloggers use no follow tags in their comments sections.
Those buying such a service would also risk some potential downsides if they are caught out. I know I add anyone spamming my blogs to Akismets blacklist and have been known to expose companies who do it. Perhaps it’s time that bloggers stood up a little more aggressive to such blatant attacks?
I’d like to hear from those with a legal background comment on the legality of such a business. I know that of late spammers have been getting taken to court for sending unsolicited emails – I’d be interested to know what the legal standing would be of a company who so openly offers to leave spam comments on someone else’s web property.
Update: Comments have been closed on this post.