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Blogs to Riches – New York Magazine

Posted By Darren Rowse 14th of February 2006 Pro Blogging News 0 Comments

The New York Magazine has posted a pretty long article titled Blogs to Riches – The Haves and Have-Nots of the Blogging Boom.

The title is pretty descriptive of what the article sets out to do.

I found the section on Peter Rojas of Engadget mildly interesting as a story of a blogger who has ridden the wave pretty well and who says that he ‘doesn’t need to work anymore’ as a result. Of course he is – working 80 hours weeks illustrating one of my mantras – ‘ProBlogging is a lot of hard work’.

They take a look at different models/approaches to blogging for an income:

  • The Accidental Tourist – ‘A lone writer who starts a blog as a mere hobby but then wakes up one day to realize his audience is now as big as a small city newspaper.’ (example – Boing Boing)
  • The Record Label Approach – ‘Crank out dozens and dozens of sites and hope that one or two will become hits.’ (example – WIN)
  • Boutique Approach – ‘a publisher who crafts individual blogs the way Condé Nast crafts magazines—each one carefully aimed at some ineffable, deluxe readership.’ (example – Gawker)

The article is rounded out with a look at the concept of the ‘A-list’ and the way blogs quickly come and go from it….. yadayadayada…

I got bored with the article by this point :-)

Overall it’s an article that I’m sure will get some people talking and a lot of incoming links – but I didn’t find much in it that we’ve not already talked to death already.

found via Steve Rubel

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
  1. Good article.

    I guess for most of us homegrown blogger types, we’re the boutique shops. I mean, at least I am.

    I wouldn’t have the attention span necessary to shotgun out multiple blogs. I mean, how many blogs can I write about getting laid?!

  2. I’ve actually tried the record-label (shotgun) approach with some success. After 30 posts or so I can kinda tell what needs to be abandoned and what deserves my time. But still I’ve found that a couple of my abandoned blogs with just a few posts actually brought in plenty of revenue after a few months and I was able to re-address them. I wouldn’t have discovered that market if I hadn’t tried enough options.

  3. I am trying a mix between Record Label and Boutique approach.

  4. I found article interesting in the sense that it presents a broad picture. And then, it’s a magazine article, which is as such different than a post on the blog specialised for the topic.

  5. Dominant mode?

    …from the article:
    No one knows this better than Elizabeth Spiers, the original Gawker girl. She is arguably the most famous professional blogger, since she invented its dominant mode: a titillating post delivered with a snarky kicker, casual profanity, and genuine fan-girl enthusiasm—sonnets made of dirt. Yet no good deed goes unpunished; the player-hater e-mail she received during her tenure at the gossip site was astonishing. “I’d get these e-mails saying, ‘You’re a dirty slut who can’t get laid,’ ” she recalls. “How can I be dirty slut and not get laid?”

  6. Marketing Beyond the Gatekeepers

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