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Blogosphere Trends + Effectively Using Quotes

Posted By Kimberly Turner 6th of June 2010 Pro Blogging News 0 Comments

This column is written by Kimberly Turner from Regator (a great tool that gathers and organizes the world’s best blog posts). – Darren

Each week, we use Regator’s trends algorithm to bring you a list of the ten most blogged-about stories. This week’s list is, admittedly, a bit of a bummer, with the Gulf of Mexico’s oil spill spending its sixth straight week in the top ten, accompanied by a number of celebrity deaths and the unstable situation in Israel.

But instead of getting down about the state of the world, let’s focus on how a few bloggers used quotes to add to the coverage of these important stories. Careful use of quotations is something many bloggers overlook, but well-chosen quotes can support your argument, increase your credibility, provide an alternate viewpoint, create emotional impact, provide a voice of expertise, add humor, and increase the quality of your post. As you select quotes for your posts, remember that a good quote is not filler and will always make your post more intriguing or useful to your reader. Quotes are one of Darren’s “13 Ways to Add New Dimensions to Your Next Post.” Let’s look at some examples along with this week’s top trends:

  1. Gulf of Mexico ­– A particularly impactful (and short) quote can make a great headline. The Daily Dish employed this technique by using Obama’s “Plug The Damn Hole” as the title for a recent post. The quote is an efficient way of providing a voice of authority and conveying the president’s frustration with the situation.
  2. Dennis Hopper – Roger Ebert’s “Dennis Hopper: In memory” uses quotes from the recently deceased actor to add depth to the post. Hopper’s own words, such as, “There’s always this fear of not being able to make the films, not being able to do the work…” personified the icon in a way that few descriptions could.
  3. Gary ColemanThe Inquisitr’s “911 call before Gary Coleman’s death, wife says ‘blood everywhere’” features multiple quotes designed to take readers inside a very personal experience.
  4. Memorial DayArmy of Dude uses a quote to set a scene and add detail in “Metal Memorials,” a touching, well-written post on the bracelet this veteran wears to commemorate his fallen friend. The quote, “Hey man, just so you know, I’m going to set this thing off” is real and conversational and puts the reader into the security line at the airport with the author, who has to repeatedly explain why he does not remove his memorial bracelet at the metal detector.
  5. Israel – Quotes can add intrigue and spur curiosity, particularly if they are featured in the headline as “Says One Israeli General: ‘Everybody Thinks We’re Bananas’” from Jeffery Goldberg’s blog on The Atlantic.
  6. World Cup – In “2010 FIFA World Cup’s Biggest Quote: ‘God Willing, I’m Ready,’ Says TorresThe Bleacher Report begins by stating, “This could be the single most important pre-World Cup statement made so far,” proving that the right quote can be a jumping off point and/or inspiration for an entire post. As you read, keep an eye out for quotes that may inspire you to explore a topic further.
  7. Rue McClanahan – Sometimes, a quote is the most succinct way to answer a question. When it was revealed that Golden Girl Rue McClanahan had passed away, many wondered how the one remaining Golden Girl was coping with the loss. Zap2It’s “Betty White: Rue McClanahan ‘was a close and dear friend’ provided the answer in Betty White’s own words: “… It hurts more than I ever thought it would, if that’s possible.”
  8. DADT (Don’t Ask, Don’t Tell) – Quotes may be in the form of videos, as in Queerty’s “Is Dan Choi’s Hunger Strike Coach Planning On His Death?” The advantage of video is that the speaker’s emotional state and body language add to the quote’s impact.
  9. Tipper GoreThe Kicker (Columbia Journalism Review’s daily blog) gathered quotes from a number of sources to illustrate a trend and support a point in “Fineman on Gores: ‘Finally.’
  10. AT&T – Quotes need not be in textual format to provide value. The Consumerist’s “Listen to AT&T Ask Customer to Stop Sending Them E-mails” lends credibility to a rather unbelievable story by providing audio proof: “I want to first thank you for the feedback and going forward need to warn you that if you continue to send emails to Randall Stephenson, a cease and desist letter may be sent to you.”

How often and why do you use quotes on your blog? Please share your experiences in the comments. Have a great weekend and see you next week!

Kimberly Turner is a cofounder of Regator.com and Regator for iPhone as well as an award-winning print journalist. You can find her on Twitter @kimber_regator.

  1. I use quotes quite a bit in one of my blogs, but not yet so much for my latest blog, theBlogQuest.com.

    I use quotes from historical figures to sometimes set the tone of a post.

    I frequently use quotes from the news or other bloggers to support an example or point I may be arguing for (sometimes against).

  2. I wonder if John Wooden’s passing will become a trending topic. It’s funny you mentioned quotes, because I just posted a series of quotes by Coach Wooden to mark his passing. Cheers

  3. Well, I don’t use them at all in my blog posts, but I’m not saying that’s a good thing. It’s just because I’ve been lazy. I use them in my print work and other online writing though, so I’m not a total slacker.

  4. First congratulations for this post is interesting, I am very glad to see that some blogs can pass really useful information to its readers, I became a reader of this blog from now on.

  5. I think quotes are making more and more visible our articles because of their interesting and hidden meanings, I often use to put a quote in my blog articles where something to share about that is noticeable.

  6. Hi Kimberly,
    In response to your question. I find myself sometimes quoting from a bloggers posting in their own comments when I want to tell them that something in particular they wrote peaked my interest. Paraphrasing never does someone justice. It also shows a person that I really heard what they said and to me clarity of communication is always important.

  7. @ Robinsh

    I agree with you. Quotes give connection to reader and writer. Why? Cause both of them are think about the possible meaning of it and how can they related it to any other topics/events/activiities/etc.

  8. developments in information technology, making information on can reach easily, information spreads very fast, probably one of the factors influencing the change trend

  9. I knew that using quotes seems to like a professional writing (in fact it is) but I had never ever utilized that. Frankly, I am just a beginner in the writing arena and I am on the way to improve it. Thanks Kimberly, for reminding the use of quotes and its importance.

  10. I learned the power of quotes over Memorial Day weekend.

    My daughter is a World War II buff and dedicided that we should write a Memorial Day Tribute. It was an unusual decision since we’re a food blog :) We’ve done galleries of cakes on a single theme before, so we decided we’d do a galleries of Memorial Day cakes.

    I figured we’d find a few tank cakes and cakes with ships and airplanes on them. What I found brought me to tears. People had made cakes for memorial services for loved ones who died while in the service to their country.

    I tried to write words for the post, but anything I said seemed to cheapen the ultimate sacrafice these people had made. So, I decided to use nothing but quotes.

    When I was done, I had enough cakes and quotes that my memorial day tribute took 4 days to post. I didn’t “write” a single word of these posts, but I think they’re the best posts I’ve ever written. If nothing else, they’re the only posts I’ve ever cried while writing.

    If you’re interested, part one of these posts is here:


  11. I don’t use them often, but I can see where they can add credibility to a blog post, after reading this post. They can add authority when used the way the ones above are — the ones appear to be used very much like a newspaper would use them. They could also be used to draw readers attention — thereby drawing them into reading your post. Thanks for allowing me to see this. Great post!

    krissy knox :)
    connect w me on twitter: http://twitter.com/iamkrissy

  12. Because I have an HCG Diet Blog http://www.hcg411.info, I am quoting the HCG Diet Protocol very often, almost daily. I think on a blog like mine, you have to get things word for word, or it could ruin somebodies diet.


    Brian M. Connole

  13. I wish someone in my niche would say something original and poignant so that I could quote them! haha

    Do you think that quotes in a heading have the ability not only for attention grabing, but also SEO?


  14. I’ve never actually used any quotations, but I think it’s time to get out there and find one. I’m sure there’s something for the topics we have in store.

  15. We use quotes all the time in articles. It helps to add more of a personal narrative to an otherwise third person point of view.

  16. Many thanks for your explanation and taking the time to email me as well

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