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BlogHerAds Goes Live

Posted By Darren Rowse 12th of September 2006 Advertising 0 Comments

BlogheradsBlogHer have taken another step in the development of their BlogHerAds ad network by going live and opening things up for others to apply to.

To this point the beta test was only available for 30 or so parenting bloggers but now it’s open to anyone to apply to join. Details on the process of applying can be found here. There’s also a PDF invitation with more details.

The specifics of what they offer are in the PDF but here’s the basics:

  • Bloggers can choose a number of ad sizes
  • They they paste the ad code into their blog (similar to AdSense)
  • They recommend including up to three ads per page
  • You can indicate if there are ads from any industry or company you don’t wish to run
  • There’s no guarantee that you’ll see ads immediately – it depends upon how they are selling
  • When ads are not available they rotate headlines from blogs within the network in the position
  • Bloggers are paid dependent upon traffic (CPM). Bloggers seem to get 60% of revenue. In an example that they give they talk about $10 CPM – I’m not sure if this is just an example or the rate they go off

I think this is a pretty smart move for BlogHer. They’ve been building a great reputation and brand and it seems like a logical next move. Definitely one to watch.

found via Wendy

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
  1. when is Bloghimads going to be launched?

  2. One more cool thing to add – the ad formats available to choose are quite extensive in regards to size and placement. But they also have ads that can appear in your RSS feeds – both text and image ads. This is something that a mid-size blogger (like me!) has been not been able to do thus far (because FeedBurner requires 500+ subscribers). It’s a total bonus to be able to monetize the feed as well as the site.

    Here’s hoping lots of your readers are able to take advantage of this opportunity! :)

  3. Blog Advertising is getting huge. I have done some advertising myself. What is the best way to reach bloggers? The PR has worked good for me

    Article about PR and the Blogosphere

    Darren – you should post something about the reliablity of PRs or PRWEB as new sites – do you use them?

  4. I’m always looking for ways to diversify, so I’ll definitely check this program out.

  5. Pretty neat, although, I’m confused, is it ONLY for women as it appears?

  6. Wendy–thanks for the write-up! Let me field the question about male bloggers. Our focus is on women bloggers–that’s our promise to advertisers, that we provide a quality connection to the women’s blogging community. There are so many wonderful blogs by men, but from an advertising perspective, this is our “vertical.”


  7. […] I also find it interesting that BlogHerAds is really only open to women bloggers. I have mixed feelings about that – does it open up more opportunties for women, or does it reinforce a perception that we need more help than men do? Or both? (For the record, I do think it is a good program and I plan on participating unless I piss off Jory with this question! ) […]

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