The Impact of Blogs on PR
25th of October 2004 Darren Rowse 0 Comments

The Impact of Blogs on PR

Steve from Micro Persuasion has kindly posted a presentation he did on the Impact of Blogs on PR. It is a well thought out presentation that covers the basics through to some good conclusions on the topic – complete with powerpoint slides and audio. ‘Bloggers are the leading force of ...more
Blog News
BloggerCon – Making Money with Your Blog
20th of October 2004 Darren Rowse 0 Comments

BloggerCon – Making Money with Your Blog

Doc Searls has an interesting post on making money with blogs in preparation for a session on the topic at the next Blogger Con. He asks a lot of thought provoking questions and then puts forward an interesting case… ‘As you can see, I have a position here. I believe ...more
Pro Blogging News
Blogs and Newspapers – Command Post
19th of October 2004 Darren Rowse 0 Comments

Blogs and Newspapers – Command Post

The Command Post did a talk to editors of Associate Press newspapers recently and put the content of what he said up online – its well worth the read. ‘Here’s the lesson from Command Post: information in general, and news in particular, is now a flow, and not a stock. ...more
Blog News
Corporate Bloggers
19th of October 2004 Darren Rowse 0 Comments

Corporate Bloggers

Sifry is writing about Corporate Blogger today – he numbers them as 5000: ‘These are people who blog in an official or semi-official capacity at a company, or are so affiliated with the company where they work that even though they are not officially spokespeople for the company, they are ...more
Business Blogging
Do you have time to be a ProBlogger?
19th of October 2004 Darren Rowse 0 Comments

Do you have time to be a ProBlogger?

I’m currently taking a bit of a working holiday in New Zealand and am spending a few days with two fellow bloggers to talk about the possibilities of working together as a blogging collective. One of the things I’ve found myself thinking on a number of occasions over the last ...more
Business Blogging
Micropayments and Blogging
15th of October 2004 Darren Rowse 0 Comments

Micropayments and Blogging

When I was in my first year of high school I met a guy who would change my life – ok he didn’t really change it, but he taught me a lesson which I still use today in my pro-blogging. He taught me that if you aim small you can ...more
Adsense
Blog Advertising – Fear and Ignorance Keep Media Buyers Away
15th of October 2004 Darren Rowse 0 Comments

Blog Advertising – Fear and Ignorance Keep Media Buyers Away

Advertisers including Paramount Pictures, The Wall Street Journal, and The Gap are successfully reaching niche audiences for a fraction of the cost of traditional advertising and a handful of bloggers are earning six-figure incomes from their blogs. Why aren’t more advertisers and bloggers getting together? Fear, ignorance and the knowledge ...more
Advertising
Article Swapping
15th of October 2004 Darren Rowse 0 Comments

Article Swapping

Wayne over at Blog Business World has a good article on Article Swapping as a strategy to increase the content on your blog. If you can ensure the quality of your article swapping partners this is a good strategy that can double your article producing power and therefor quantity of ...more
Writing Content
Street Talk
14th of October 2004 Darren Rowse 0 Comments

Street Talk

Street Talk is another blog with an income stream that uses the Adsense program. It is a little different to other blogs that we’ve featured here in that instead of focusing upon products it focuses upon a popular New Zealand Television show – Shortland Street. The site is currently in ...more
Case Studies