Google Sees Brand-Advertising Opportunities
Those of you using Adsense might be interested in some of the upcoming changes and directions of the program being talked about by Google executives. ‘ After building its business through direct-response search listings, Google is likely to expand into brand advertising. Speaking to investment analysts on the company’s first-ever ...more
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The World of Contextual Advertising
Puneet Mehrotra has a good article introducing the The World of Contextual Advertising. He writes – ‘How much? Good question. I know of webpreneurs whose earnings range between $200 to $2,00,000 per month. Of course, it’s not child’s play. But no one said earning big bucks is a child’s play!…’ ...more
Advertising
10 No-Cost Ways to Generate Site Traffic
‘No matter how cool your site or how fabulous your product, you’re not going to generate enough sales to make your business viable unless you can generate traffic. You have to get the word out about your site and give people a reason to visit it, or else you’ll go ...more
Blog Promotion
The Impact of Blogs on PR
Steve from Micro Persuasion has kindly posted a presentation he did on the Impact of Blogs on PR. It is a well thought out presentation that covers the basics through to some good conclusions on the topic – complete with powerpoint slides and audio. ‘Bloggers are the leading force of ...more
Blog News
BloggerCon – Making Money with Your Blog
Doc Searls has an interesting post on making money with blogs in preparation for a session on the topic at the next Blogger Con. He asks a lot of thought provoking questions and then puts forward an interesting case… ‘As you can see, I have a position here. I believe ...more
Pro Blogging News
Blogs and Newspapers – Command Post
The Command Post did a talk to editors of Associate Press newspapers recently and put the content of what he said up online – its well worth the read. ‘Here’s the lesson from Command Post: information in general, and news in particular, is now a flow, and not a stock. ...more
Blog News
Corporate Bloggers
Sifry is writing about Corporate Blogger today – he numbers them as 5000: ‘These are people who blog in an official or semi-official capacity at a company, or are so affiliated with the company where they work that even though they are not officially spokespeople for the company, they are ...more
Business Blogging
Do you have time to be a ProBlogger?
I’m currently taking a bit of a working holiday in New Zealand and am spending a few days with two fellow bloggers to talk about the possibilities of working together as a blogging collective. One of the things I’ve found myself thinking on a number of occasions over the last ...more
Business Blogging
Micropayments and Blogging
When I was in my first year of high school I met a guy who would change my life – ok he didn’t really change it, but he taught me a lesson which I still use today in my pro-blogging. He taught me that if you aim small you can ...more
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