The Future of Online Advertising
3rd of October 2004 Darren Rowse 0 Comments

The Future of Online Advertising

Free Webmoney has posted a great list of resources for people wanting to explore online advertising options. Its a good starting point on a variety of different topics.
Advertising
How to Make Money from The Blogging Phenomenon
2nd of October 2004 Darren Rowse 0 Comments

How to Make Money from The Blogging Phenomenon

‘Blogging is driven by personal brand: authority and trust. This cannot be manufactured, and cannot be imparted to newbies just by affixing a media brand to them. Blogging will change everything it touches: classified, the blurring of oped and so-called factual journalism, and the duality between advertisers as content and ...more
Business Blogging
Product Blogs
1st of October 2004 Darren Rowse 0 Comments

Product Blogs

Peter Davidson has a post worth reading titled Thinking About Product Blogs. ‘Many product blogs(PB) and small biz blogs(SBB) fail to define narrowly enough their audience and what they want to accomplish with their blog. Are you writing for existing customers or prospective customers? Both is the common answer. I ...more
Pro Blogging News
Blogging for Beginners
1st of October 2004 Darren Rowse 0 Comments

Blogging for Beginners

I’ve been asked to submit a very short piece into a magazine with some basic tips for beginner bloggers which I thought I’d share here. They are not Rocket Science – pretty basic – but a good starting point for someone starting out in Blogging. – Keep it simple. Start ...more
Miscellaneous Blog Tips
Three kinds of blogs – Which are best Suited to Making Money?
1st of October 2004 Darren Rowse 0 Comments

Three kinds of blogs – Which are best Suited to Making Money?

Seth’s Godin has an interesting post unpacking three types of blogs. He classifies them as: 1. News Blogs – Chronicling the News of the day on a variety of topics from Politics to Gadgetry to Recipies. 2. Writers Blogs – Where a writer rants, raves, monologues, writes – generally original ...more
Pro Blogging News
FindWhat – AdRevenue Xpress
1st of October 2004 Darren Rowse 0 Comments

FindWhat – AdRevenue Xpress

FindWhat has just started their own advertising system similar to that of Google’s Adsense program. Clickz.com has the story and writes: ‘FindWhat.com today debuted AdRevenue Xpress, an automated distribution partner program targeting small to mid-sized businesses. The distribution method is similar to Google’s AdSense, but it uses category- or keyword-targeting, ...more
Advertising
Have Blog, Will Market – Business Blogs
1st of October 2004 Darren Rowse 0 Comments

Have Blog, Will Market – Business Blogs

Just found this interesting article on Business Blogging. “Jonathan Schwartz is a blogging addict. He is also the president and chief operating officer of Sun Microsystems (SUNW) — a company at the forefront of a new marketing and communications trend that mixes blogging with business. (For the rapidly shrinking minority ...more
Business Blogging
Product and Brand Names are Best Keywords
30th of September 2004 Darren Rowse 0 Comments

Product and Brand Names are Best Keywords

The Daily Rundown (link removed as the site is no longer there)has this interesting piece of analysis about what people are searching for on Google. ‘ 28% of Google searches are for a “product name”, 9% are for a “brand name” and 5% are searches for a “company name”. “Brand” ...more
Search Engine Optimization
Search Engine Optimization FAQs
30th of September 2004 Darren Rowse 0 Comments

Search Engine Optimization FAQs

SEO – Seven Most Often Asked Questions is a good article with some FAQs that people often ask about Search Engine Optimization complete with answers that should help anyone wanting to optimize their sites for Search Engines. The first FAQ is: ‘Please help! My website has been banned! I cannot ...more
Search Engine Optimization