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Blog Smarter: A Step-by-step Strategy to Boost Your AdSense Earnings

Posted By Guest Blogger 21st of February 2012 Adsense 0 Comments

This guest post is by Daniel Scocco of DailyBlogTips.com.

Let’s start with a question: What’s the single most important factor when it comes to making money with Google AdSense?

It’s organic traffic (i.e. traffic from Google and other search engines).

Here’s a simple example to illustrate the point. Suppose you have an online forum which receives 500,000 unique visitors per month, but 100% of those are coming directly to the forum, either by a bookmark or by typing the URL on their browsers, because they are already regular members. The second website is a niche site that receives only 250,000 unique visitors per month, but 80% of those are coming from search engines, while the remaining 20% are coming from referring sites. Despite the huge different in traffic levels, if both sites started using Google AdSense the niche, one would earn a lot more (I wouldn’t be surprised if it would be five or even ten times more).

How come?

That’s because visitors coming from search engines are already looking for something in specific (i.e. they are looking whatever they searched on Google) and when they end up on your site they are very likely to click on your AdSense units should they see something that is related to what they’re looking for. Other types tend to click on ads much less often (the ones that visit your site regularly even stop seeing your ads—it’s called ad blindness).

The bottom line is that if you want to increase your AdSense earnings, one of the best things you can do is to increase your organic traffic. That’s easier said than done, I know, but it’s totally possible, and below I want to to share a strategy you can use for this.

The long tail

The central idea of this strategy is to use the long tail to increase your organic traffic.

If you are not familiar with the term, the long tail refers to the tail-shaped curve that is produced when you consider the distribution of certain things. For example, consider the books sold on Amazon.com. There are some books that end up selling millions of copies. Those are the best-sellers, and they are responsible for a big part of Amazon’s revenues. Nothing new here. What about the more obscure books that sell a much fewer number of copies (e.g., from 100 up to 1000). One could think they are negligible to Amazon’s business model, but quite the opposite! The sales volume from each of those books individually might be insignificant, but there are hundreds of thousands of such books, so if you combine their sales the result is quite significant (and some people argued that this is a key advantage for Amazon).

The same principle applies to many things online, including search queries on search engines. A small number of search queries (e.g. “money”, “health”, “business”) take the bulk of the resources on search engines. However, if you sum all the rare and obscure search queries (e.g. “how to make money selling pets”, “health therapy with dolphins”), their volume end up being significant. The image below illustrates this:

Blog Smarter: A Step-by-step Strategy to Boost Your AdSense Earnings

How can you use this principle to get more organic traffic? It’s simple: discover the long tail keywords related to your niche and create content to fill the needs of those users. Here’s a step-by-step guide for doing this:

Step 1: Use the double-filter process to find long tail keywords

You can do this step using the Google AdWords Keyword Tool

Before getting started, on the Filter options make sure to select the locations as “all countries” and the language as “all languages” (after all you are aiming from global traffic). Also, on the left sidebar, change the type of match from “Broad” to “Exact” (this is to ensure the data will be more reliable).

Let’s suppose you have a blog about PC games. You should start with the broadest possible keyword, “PC games”. Now scroll through the results looking for narrower keywords that have at least 50,000 monthly searches. For instance, “pc games download”, “free games for pc” and “pc game list.” Write those on notepad. This is the first filter.

To filter the keywords one more time, pick each of the narrower terms you selected on the previous step and put the on Google’s tool. For instance, I’ll use “pc games download”, as you can see with the screenshot below:

Blog Smarter: A Step-by-step Strategy to Boost Your AdSense Earnings

Now you need to scroll through the results one more time, looking for very narrow (i.e. long tail) keywords that have between 1000 and 15000 monthly searches. Some examples I found are: “old pc games download”, “full pc games downloads”, “free pc games downloads for windows 7”, and “games download free full version”.

The longer the keyword the better (as long as it has at least 1000 monthly searches) because ranking for it will be easier.

Step 2: Create a piece of content filling the needs of those users

Google’s main business is search. This means that it needs to deliver results that will completely satisfy its users, else it will start losing money. Knowing this, the starting point for any promotional effort to increase your organic traffic should be the needs of the users you want to attract.

In other words, if you want to receive traffic from the keyword “old pc games download” you must make sure that the page in your site that is supposed to rank well for that keyword has all the information, links and resources someone searching for that term could be looking for.

Now your goal is to create one page/blog post for each of the long tail keywords you found in the first step. You don’t need to do this all in the same day. Instead you could aim to publish a new one every week or so.

Just make sure that the content on that page will be complete and top notch (i.e., don’t be afraid to spend some hours researching and composing it).

Step 3: Promote those pages like you mean it

As you probably know, having great content is only part of the equation if you want to rank well in Google and receive organic traffic. The other part is promotion and backlinks.

Here are some methods you can use to promote each of your pages/posts once you publish them:

  • Email the URL of your page to bloggers in your niche saying they might find it interesting. And I don’t mean five or six of them. I mean email it to 100 bloggers and website owners. If you can’t find 100 in websites your niche, you aren’t trying hard enough.
  • Guest post on other blogs and, instead of linking to your homepage on the byline, link to the page you are trying to promote. Again, I am not talking about one or two guest posts, but ten or 20 for each page you publish targeting a long tail keyword.
  • Leverage social networks like Twitter and Facebook to promote the page, and perhaps create a contest to encourage people to share the page with their friends.
  • Post about your page on online forums, Q and A sites, social bookmarking sites, you name it.

Step 4: Wait and profit

That’s pretty much it. After you do all of the above, you’ll just need to wait while your pages go up in the search rankings. Usually this take between four and eight weeks to happen. At this point you should start seeing an increase in the organic traffic, and consequently on your AdSense earnings.

If it works as planned you can go back to Step 1 and repeat the process with other keywords or with other niches as well.

editor’s note: tomorrow, we look at blogging smarter with affiliate sales.

Daniel Scocco is the owner of DailyBlogTips.com, and today he’s launching his AdSense Profits Course. Check it out if you want to discover new strategies and methods you can use to boost your AdSense earnings.

About Guest Blogger
This post was written by a guest contributor. Please see their details in the post above.
Comments
  1. The double filtering criteria is a cool idea. Will try it out.

    That said, just want to highlight that high traffic doesn’t always mean high revenue from Adsense. It does help when traffic is more.. at the end of the day the click through rate really matters too.

    • Just to add to what Shamelle has said, the content on your site will often affect the click through rate. Adsense often matches the content on a site and if you’re providing relevant content, the Adsense links will ape that content so that they are relevant to your visitors.

    • This is a great idea. I tried this idea few months back for few of the posts. It worked well. Only problem is using those long keyword to form a sentence.

  2. Optimizing my targeted keywords and key phrases is something I constantly struggle with. I’ll be putting these tips into practice and will report back on any changes I notice! Thanks for offering a fresh perspective.

  3. I have been focusing on ranking for longtail keywords for a while now. I am having really good success with this and all the points you listed are definitely accurate and helpful. Thanks, Daniel.

  4. thanks a lot for all of these tips! i’ve been trying to up the number of unique visits to my site but the return is a bit slow. from your points, i believe i can make it! wooohoo! :)

  5. Great, I’ve been struggling with increasing my adsense earnings for long but now I know what to do to correct that. Thanks for sharing.

  6. Daniel,

    Some great tips here. I think too many people trying to focus on the big keywords where there is simply too much competition. focusing on narrow longtail keywords the way suggest seems to be a much more intelligent option these days.

  7. Great post, thanks. So far most of my success from long tail keywords has come by accident, I’ve yet to have any real success when actually aiming for specific key words, most work out what I’m doing without thinking about it..!

  8. Outside of a spelling error I thought I caught (shouldn’t it be kids instead of kis?), this was good information for those of us seeking to get in a more narrow niche than before. Knowing the right keywords is essential for us to be able to get started on perhaps seeing the results that we want from our adsense earnings.

  9. Hi Daniel, I have a question related to using keywords.
    I always put my keywords as this
    pc games download, games for pc, free games
    but here you are putting the keywords as this
    “pc games download”, “games for pc”, “free games”

    will it make difference? I never used ” ” for my keywords I only use , after my every keyword!

  10. Even though it wasn’t mentioned in the post, I assume we are suppose to check off the “Only show ideas closely related to my search terms” checkbox?

    Otherwise, when I search for PC Games, I don’t get the same results.

  11. Daniel

    thank you for the google adsense tips, I will be using long tail keywords on my google adsense websites

  12. Excellent post, as usual Daniel. I would also suggest people to write detailed articles on certain topics that no one has written about in their niche, even if the keyword just receives a few hundred search results a day. These articles attract search engine traffic almost immediately. I however don’t agree on keyword specific content generation – existing readers are sort of put off by articles written for search engines. Of course, keywords search can be used for generating new post topics.

  13. Thanks so much for this article! Super helpful :)

  14. I disagree with #4.
    Never wait!
    Rinse and repeat instead.
    Otherwise, great post as usual.

  15. I do not have AdSense in my blog since it is relatively new (2.5 months old). Is there any recommendation as to when to start using it? Minimum traffic or minimum time online?

  16. Great post Daniel!

  17. A really nice article explaining long tail keywords, Daniel.

    I just made a comment on your blog and mentioned seeing a long tail keyword graph somewhere.

    Then I arrive here and see you have a Long tail graph on show.

    This is one of the better articles I have read in relation to long tail keywords, as you have simplified both the meaning of “what a long tail keyword is” and the process of targeting them.

  18. It’s always good to hear tips about long-tail keywords. I think it can be one of the hardest elements of SEO to grasp and implement. It takes a conscientiousness effort on the part of a content developer to really go after those LT keywords while also creating vibrant and engaging content. Thanks!

  19. I just started blogging, this is a very good tricky piece of blog post that I read today.

  20. In addition to manually researching “long tail”keywords, Google AdWords provides you with the extremely useful “Contextual Targeting” tool to quickly come up with keyword ideas for AdSense as most of these keywords already have advertiser money being spent on them and have ads running in the display network. I have found numerous keywords for many of my own niche sites using this strategy.

  21. I dont recommend Google Adsense if your website / blog is new. remember when a visitor clicks on a google ads they leave your website.

  22. Thanks Daniel, I am always reading your posts on DBT, it’s no surprise you share your knowledge here at PB.

  23. I have a question to the author or any one who is reading this.
    1) Does adding the long tail keyword to the meta tags helps ?
    2) If we have a long tail keyword in the content, Is it required to have same key word in meta tags too.?

    thanks
    KK

    • Meta tags are pretty much deprecated (i.e., search engines don’t put much importance on them), so it doesn’t make much of a difference either way.

      • Thanks, In this case, can we completely remove the meta tag? or meta tag is only with respect to Google.?

        thanks
        KK

  24. I started a new blog today and I wanted to monetize it with Adsense and I think I am very lucky I found this post today only.

  25. Definably, Long-tail keywords are increase the traffic to our blog but originally shot form f keywords makes more money that Lang tail one.

    I like the way to find long tail keyword by double filter method.

  26. I saw the difference on one of my articles when I wrote a topic using a long tail keyword. I got more visitors on that article than any other one I had up. It really does work!

    • Yes, bloggers need to concentrate on long tail keywords often. The search pattern of users are changing. Hence, it is necessary to accommodate this change.

  27. I’m still on the fence about whether or not to use Adsense on my blogs, but as on one of them 95% of the traffic comes from search engines it seems like it would be worth using it – at least for a trial!
    Using the keywords research is a good idea whether or not you’re using Adsense as it allows you to fill gaps on your blog that readers might be looking for.

  28. I read your post fully. Nice Post. Thanks for your step by step details instruction. I fill it will help to all to learn and knowing about google adsense. I suggest to all to post like this topic same as details than anybody understand easily. Thank you so much again Daniel.

  29. great tips. it should help with my adsense :)

  30. All this time I used to think short keywords were the success and longtail keywords would make no traffic. :S Time for some experiment. Thanks for the detailed strategy !

  31. In step 3 arrow 1, there will probably be a serious problem if we send it to 5 or more blogs with the same owner.

    Long or short tail keywords are both the same because it’s growth up and down every day. But I decide to use long tail keywords because one thing I found interesting is the phrease “PC Game download” repeated in every long tail keywords with different short tail keywords.

  32. Probably the best article I’ve read regarding the ‘long tail’. Thank you!

  33. Awesome tips. I am implementing them for my Technology Blog.

  34. Hello Daniel,

    Nice suggestions for boosting Adsense income. The one suggestion that strikes my head is targeting long tail keywords.

    According to me the longer your keywords get, the longer your blog profits gets…

    So once again thanks for such a nice article…… it made my day with lots of cool and effective Adsense suggestions…

  35. Good tips, especially the double filter method really makes sense.

    I will like to suggest monitoring the ads appear on your pages and make sure they are relevant to the posts. Sometimes you get completely non related ads which reduce the adsense earning potential of the great piece of content you have created.

    Another one is once you have decided on the keywords, use Facebook ads to know more about the audiences related to the terms.

    Facebook data like pages associated to the niche, the content posted on those pages, the type of posts that goes viral, demographic data for the phrases can help you in developing better content where the audience intent will be high to make clicks and generate more revenue for you.

  36. Daniel,

    Nice writing.

    However, I would like to add here that it still doesn’t say how this strategy will boost AdSense earnings.

    For blogs who don’t use AdSense, they too follow the same procedure of keyword research and writing SEO content. Such blogs generally offer products and services and hence, organic traffic is necessary.

    Getting money from AdSense is like shooting in the dark…it’s thrice removed from reality. How?

    Organic User Traffic–> Blog–> AdSense ads

    Now, if I am a person who reached blog “XYZ” through organic search and I find all I was looking for on the webpage, why the hell would I even click on the ads? No matter whether it’s AdSense or anything else.

    Only high earning publishers can choose what kind of ads to publish on blogs. Other millions of bloggers like us do not have the authority yet so we can’t even choose what kind of ads to show on blogs.

    People who are online these days have become totally ad-blind. It’s not only restricted to bloggers.

    Again, guest posting to boost AdSense earnings is not good either. Guest posting is good for brand promotion and getting back links but not AdSense. Now, it’s four times removed from reality:

    Organic User Traffic–> Guest Post Blog–> User clicks on bio and reaches my blog–> AdSense Ads.

    Chitra

  37. Nice Post Daniel , You are right Even though forum gets Tons of Visitors its Earning Should be lesser than a NICHE site

  38. they are very good tips for the adsense, but i want to ask a question how to increase the backlink and in what time alexa reads that?

  39. Great information on how to use longevity of postings along with keywords to help adsense and traffic to your site. Excellent

  40. Very practical and easy to do, just did this recently :)
    Thanks!
    I’ll definitely do this as a basic rule :D

  41. Thanks! This is super helpful!

  42. Thank you for sharing these tips Daniel. Very informative! :)

  43. The interesting thing is that by trying to do so you will improve your pillar content quality, relevance, and after all serve your visitor needs way better with related content.

    This is a triple win situation- Google is satisfied by having it’s job made easy by you; your visitor is more than happy finding what he came for at the first place; you earn some money by doing all of this, and know that you are improving user experience in general.
    Thanks for this great post.

  44. Thanks. All along I was aiming for the high traffic keywords.

    Will definitely try this.

  45. Love the double filter idea. Going to give it a try this week for one of my new niche sites.

  46. The double filter looks like a cool idea. However, do we have to consider the CPC value of keywords while filtering them in Adwords Keyword Tool? For example, should we avoid keywords that have 100,000+ global monthly searches, but $0.05 CPC?

  47. As I wrote on DBT moments ago, this was my next read… I’ve been concentrating on long tail keywords, and if there’s enough traffic and the CPC is high enough I’ve been thinking of getting domains to take it a step further, but either way they key is like you mention promoting that specific page with the long tail keyword as the anchor text.

  48. Not sure that I agree with you that visitors coming from search engines are more likely to click ads because they are searching: if your content is good, they will find what they want on your blog (so don’t need to click and ad) and if your content isn’t they’re more likely to click back and try another search result.

    I found this on my initial public-transport blog: as quality went up, AdSense revenue went down – and that trend lasted for about 18 months.

    Now with a far larger blog about Google’s Blogger, the CTR from people who come to my site as a result of my answering a question on the Blogger-help-forum is higher, by a factor of about 3 than for people who come as a result of search.

  49. I’ve been finding some success with niche sites, but this post has great ideas for fine-tuning my methods. I’m more comfortable so far with aiming for Adsense earnings than affiliate earnings, but I look forward to hearing more about affiliate methods too.
    Gip

  50. Thanks for sharing this unbeatable Adsense tips and i got an unique idea now.

    Hope my adsense earning will grow soon.

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