The Mystery blog being sold by Jeremy is the Blog Herald. From what the bidding has been strong with bids now rising to be above $72,000 in the private auction currently being held. I think the ‘private’ part is that it’s happening in private and not private in the sense that only some people can bid. So if you’ve got a spare $73k to spend you might still pick it up :-)
‘The current high bidders are all looking at the blog as a brand / profile investment more than a pure cash investment. After all, 36 times monthly revenues is a fairly high multiple for any site, even if it experiences 10% growth every month (as Blog Herald does) and could earn more. At 72K, it would likely take someone about a year to earn it back with a redesign and with the growth it’s experiencing.’
It’s definitely an interesting process and I’ll be fascinated to hear more about what Jeremy, the eventual buyer and Duncan learn from it.
Update: Duncan has written a post with some of the reasons for the sale here.