Georgina Laidlaw

Post titling seems to be something of sacred territory for many bloggers. We feel that the title contains the essence of our post, and therefore, it’s the essence of ourselves—our personalities, our messages, our brands. On the other hand, we see a lot of post titles on the Web, and ...more

This guest post is by Jonathan Dunsky of WorldofDiets.com. A lot of bloggers work alone. I started out the same way. I hardly talked about what I was doing and never got into details with the people closest to me. Today, however, I feel that this approach can limit the ...more

You’ve probably heard of usability. Back in the day, when the web was wild(er) and free(r), usability proponents like Jakob Nielsen encouraged site owners to stop doing things like displaying yellow text on black backgrounds, shun the Blink and Marquee tags, and focus on helping users do what they wanted ...more

I know what you’re thinking. “Of course! I’m a lovely blogger! I’m always giving stuff away—advice in my posts, free chapters from my ebook, whitepapers, time, and a whole swag of fun fun fun on my Facebook page!” That’s great—and certainly generous—but what I’m talking about is something different. A ...more

Do you use images in your blog posts? Most bloggers like to increase their posts’—and blogs’—impact with an image, and while I’m a die-hard textophile, I can see the point. An image is certainly more eye-catching than text. Couple the right image with the right heading, and you’re on fire. ...more

If you’re reading this blog post anywhere other than ProBlogger.net, you’re reading an illegal rip of the original. Content scraping—by automated programs that pull entire posts from your blog for republishing elsewhere—and autoblogging—where sites regurgitate whole articles from your RSS feed on their pages—are the most common content ripping practices. ...more

Recently, I worked with Darren on some sales content—including launch emails—for the release of a new product at DPS. That launch email was tested against another version written by a professional marketer in a split test before the launch. In (what was to me) a shock result, the email I’d ...more

Since I wrote about creativity, I’ve been considering the issue of getting inspiration for blog posts. Some who commented on that article said they never have trouble finding post ideas. But others revealed that they really struggle with getting inspiration. Sometimes, they’re struck by it; other times, they have to ...more

How do you use links in your blog posts? Bloggers link to other online resources for many reasons: to give credibility to a claim, to provide additional information, to give credit to another person or institution, to allow users to easily follow a natural progression or procedure, and so on. ...more