Darren Rowse

From the marketers’ point of view, subscriptions are a loyalty mechanism—they’re the first technique we’ve looked at that’s most often used to build repeat traffic from people who have already visited your blog, and like it. If they like it so much, why do they need to be reminded to ...more

Have you tried podcasting on your blog? Not long ago, Carol Tice wrote a couple of posts on the topic for us, covering the benefits of podcasting and how to get your first podcast up and running. I know Carol advises against using a hosted service for your podcasts, but ...more

When bloggers think of online advertising, they usually think first of selling it, rather than buying it. But buying ad space can be a great traffic-generation technique if you’re careful in terms of how you go about it. There are really two types of advertising—brand advertising, and tactical or action-oriented ...more

This Thursday evening at 10pm US Eastern time (international times below) I will be running a free webinar with a blogger I’d love you to meet – Tsh Oxenreider from SimpleMom.net. Register for the webinar here. I know many of you know Tsh already as her blog has a big ...more

One of the things I love about Problogger.net is the value of the comments my readers make here. Although the days when I could reply to many of those comments are now, sadly, long gone, I do read comments on the blog, and frequently get ideas and inspiration from them. ...more

I’ve said before that blog posts contain many elements, and we all know that writing a good blog post takes work. After all, to write a good blog post you need to be a good writer—generally speaking, anyway! It’s little wonder so many bloggers are focused on being better writers. ...more

Content marketing is probably the most common traffic tactic these days. It lets us target specific audience segments, in some cases it allows us to get the benefit of some other brand’s or blogger’s authority with a market, and it doesn’t require that out target readers be using particular tools ...more

I was really interested to read this comment from Pinup Style in response to our series on blog business models. Pinup Style comments: “I was wondering what your position is re: another blog post I found on your site stating “As Michael Stelzner said at Blogworld, “You’re not a blogger, you’re ...more

This weekend, I’ll be spending some time getting ready for the Melbourne Food and Wine Blogging Event I’m hosting on Tuesday. I’m really looking forward to this event—and not just because of the great food and wine we’ll get to enjoy! This event targets a sub-niche of my main target audience—it’s ...more