Darren Rowse

Driving across the Sydney Harbor Bridge on the way to the airport on a recent trip my taxi driver decided to give me a trivia lesson on the bridge. One of the statistics he recited was about painting the bridge – a job not for the feint hearted. It takes ...more

Steve Rubel announces that Vespa will start blogging later in the year at VespaBlogs.com. They write: ‘Why is Vespa launching blogs? Piaggio USA feels blogs are an ideal way to connect with Vespa brand loyalists and encourage them to become online evangelists. It is an extension of the scooter clubs ...more

Return Customer extends my post on Blogging as Farming and takes it in some interesting directions by looking at an article about small farms. Some of the quotes from the article are excellent and the comparisons to blogging are obvious: ‘One way farmers can draw customers is by growing a ...more

Trevor Cook has just had his paper for the upcoming Blogtalk Downunder conference published on the conference website. I’ve only just started to read and digest it (I’m generally not too goo at reading long papers at this time of the day (I’m better at siestas to be honest) but ...more

37 Signals is launching their latest project – Backpack on Tuesday. Whilst the main site doesn’t seem to have gone live yet a number of previews of this new program have been written which you should check out. I been given a bit of an inside look at it by ...more

Eric Ward at Search Engine Guide writes about the power of the passive inbound link. In short – a passive link is a link you don’t buy, ask for or trade links for. His premise is that passive links are a more powerful type of link than others – especially ...more

Stephen Baker from the new Blogspotting blog has an example of why some blogs are probably not suitable for using contextual ads on them. He refers to a religious blog that he saw an ad for ‘sexy black singles’. Not that there is anything wrong with sexy black singles being ...more

An email was just sent out to Fastclick Publishers announcing that their new Text Ad program has just gone live. We have exciting news to announce – we launched our new Text Ads ad format today! Text Ads are the perfect supplement to your current display advertising, using unobtrusive text ...more

Just went down to my PO Box – and my first local currency cheque arrived from Google. Very exciting. Normally when I get a cheque from Google it takes another 6 WEEKS to get it cleared. Today when I go to the bank it should be a few days at ...more