Ali Luke
Should You Use ‘He’, ‘She’ or ‘They’ in Your Blog Posts?
This is a post by ProBlogger writing expert Ali Luke You probably already know you should use “I” and “you” in your blog posts. But how do you use “he”, “she” and “they” in your blogging? It’s an important issue, and one bloggers don’t always think about. Let’s say you’re ...more
Writing Content
How to Make Your List Items and Bullet Points Super Smooth
This is a post by ProBlogger writing expert Ali Luke Do you ever use lists in your blogging? They might be bullet points, tips that you’re sharing in a list post, or even a simple list of three or four items in a sentence. If you’ve been writing blog posts ...more
Writing Content
How to Write Short Sentences and Paragraphs the Right Way (and Why It Matters)
This is a post by ProBlogger writing expert Ali Luke If you’ve been blogging for a while, I’m sure you’ve come across the advice to write short sentences and paragraphs. There are good reasons for this. And it has nothing to do with “dumbing down” the language or short attention ...more
Writing Content
What Do Your Blog Post Titles Say About Your Brand?
This is a post by ProBlogger writing expert Ali Luke If you’ve been reading ProBlogger for a while, you probably know the basics about writing blog post titles such as: Be clear and specific Use numbers where appropriate Use powerful words and phrases such as “how to”, “easy”, “quick”, “great”, “little-known”, and ...more
Writing Content
3 Ways to Give Your Readers a Fresh Take on a Well-Worn Idea
Today’s post is by ProBlogger writing expert Ali Luke Whatever topic you write about, you’ve probably seen a lot of ideas that have already been done to death. If you’re in the weight loss niche, you might have seen a dozen posts on “How to beat the weight loss plateau”. ...more
Writing Content
How Long Should Your Blog Post Be?
Today’s post is by ProBlogger writing expert Ali Luke When I started blogging in 2008, there was a (roughly) agreed-on standard for blog posts: you should post around 500 words every weekday. Now that I look back on that, it seems pretty silly. Some topics can be adequately covered in ...more
Creating Content
Seven Sure-Fire Ways to Annoy a Blog Editor (and What to Do Instead)
This is a post by ProBlogger writing expert Ali Luke. Are you (inadvertently) annoying bloggers you want to impress? If you’re hoping to build a great relationship with a blog editor – maybe so you can land a guest post, or interview them on your blog – then this post ...more
Creating Content
Seven Easy Ways to Write Better Titles for Your Blog Posts
Today’s post is by ProBlogger Writing Expert Ali Luke The most important words in your post are the 6–10 words in the title (also known as the headline). These words determine whether or not the rest of your post ever gets read. They can guarantee failure, or give your post ...more
Creating Content
Five Ways to Encourage Readers to Comment More Often on Your Posts
This post is by ProBlogger writing expert Ali Luke Do you wish more readers would comment on your blog posts? Some bloggers think commenting is dead. And while that’s not the whole picture, there may be some truth in it. When I started blogging back in 2008, Twitter and Facebook were ...more
Building Community
