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Audi Finds that Blog Advertising is Cost Effective

Posted By Darren Rowse 1st of October 2005 Advertising 0 Comments

A recent campaign by Audi brought about some pretty staggering results with 29% of traffic to their Audi A3 promotional website coming from BlogAds. The amazing part is that the BlogAds cost were just 1.5% of their total ad spend for the campaign. Now THAT is a good return on investment!

Blog Advertising works!

Found via Adrants

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
  • I think you meant Audi, not Audio. Correct?

  • Hmm, the article actually says 0.5% of the ad spend ;-)

  • So this tells me that 1) currently bloggers aren’t getting their moneny’s worth from the advertising and 2) hopefully big companies like this will start to bid up the price of ads on blogs.

    Whether this is good or bad, I’m not sure. Thoughts?

  • jim

    I hope the word on this gets out, the more money companies put into advertising on blogs the better off we’ll all be.

  • I don’t think blogs are getting their money’s worth because we don’t know what that is. There is such a wide range of sites/blogs and the advertisers…how do we gauge what our advertising space is worth unless you’ve sold advertising before?

  • Pingback: Blog Blog » Blog Archive » Blog Advertising Is More Successful?()

  • Could be because it’s easier to click an ad when you are already online than to get up while watching tv, boot up the computer, type in a site (if you remember it still), and check out the site. Who am I kidding, noone’s getting up from the couch while watching TV to pull up the Audi site. LOL

  • There is nothing wrong with the audi website especially if you are after an Audi. I remember when I got my first audi, I fell in love with it and waiting for it was a nightmare so I was on the site checking it out loads lol. Is it just me or is anyone else like that lol???

  • There are various questions that I had about link building but you have really done a great job clearing most of the up for me, thanks.

  • Well researched site – will look to incorporate some of your ideas into my site.