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Advertising on blogs

Posted By Darren Rowse 31st of August 2005 Advertising 0 Comments

Rachel has an interesting post on Advertising on blogs where she compares how much advertising takes up on TV, in the Newspapers and on a pretty well known blog:

‘While online ads are on the increase, are we being bombarded by online ads like we are offline?

I had a look at what TV would look like if it were a computer screen. How much of the screen would be covered in advertisements? I then had a look at our local newspaper’s first section last Saturday. If it were a computer screen, how much would be plastered in advertisements? Finally, I had a look at Engadget, a blog renouned for its revenue made via advertising. How much of the screen* was taken up by advertisements?’

Interesting comparisons.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
  • I am one of the only people who don’t think Engadget goes too far. I have heard so many decry Engadgets use of ads…

    None of the ads are in bad taste, the design of the blog is nice, and the ads don’t distract me in the least. I have clicked a few ads there, though I have never bought anything. I am an Engadget fanboy, though. I learn so much from them that I guess I would put up with whatever they stuck up there ;)

    Here’s my submission for the last day of blogging for 31 days. A Workable Blog Schedule that’s right for me.

  • The nicest thing about a blog is that it is ever-evolving.

    I tried a donation button, it made me uncomfortable when I saw it, it received no money, and I took it off.

    I tried several different ads. Some looked too gaudy and had little relevance to a humor column. They received no clicks and I took them off.

    If a blog’s ads become overly intrusive, traffic will probably drop, as it seems well-written content gets republished by so many other sources, anyone who feels they must read it will find it somewhere else (probably a place with fewer ads).

    Just wanted to say thank you for this wonderful series, Darren. It has been a delightful and educational experience. I look forward to whatever you come up with next – LOL!