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AdSense Testing Keyword-based Ad Filtering

Posted By Darren Rowse 4th of January 2007 Adsense 0 Comments

Brian at Caydel’s SEO Blog has written a post today revealing that Google AdSense is Beta-Testing Keyword-based Ad Filtering that allows publishers to nominate keywords that they don’t want ads about on their sites – a sort of ‘negative’ keyword targeting.

This would help publishers who are getting mis-targeted and irrelevant ads on their sites.

This ‘negative’ keyword targetting has to my knowledge been available to premium publishers for some time now but perhaps this is an indication that it is going to be made available to everyone.

Positive Keyword Targeting

The other type of AdSense keyword targeting that many publishers would like is ‘positive’ targeting where they would be able to submit keywords that their site is about that they would like ads about. Once again this is a feature that I’ve seen AdSense offer to some larger publishers (not just ‘premium’ publishers) who are struggling with ad relevancy however it is not something that I’ve heard they are offering (or planning to offer) other publishers at this point.

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About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
  1. This would be great because all to often adsense displays ads for Pens or office supplies even though my blog is about hockey. It would be nice to eliminate them as keywords.

  2. So now you can target the highest paying keywords?

  3. Thank God.

    My personal finance site is constantly bombarded by ads for get-rich-quick scams. I hate it. I’m trying to teach people sound money skills, and instead I expose them to ads meant to circumvent this. My Adsense blacklist is full. I’ve tried to contact Google before, but they’ve told me there’s nothing they can do. This is a step in the right direction…

  4. The ‘negative’ keyword targeting is way better than blocking sites altogether. One question though, isn’t this one of the distinguishing factors that set other monetization sites like AdBrite, TLA etc from AdSense?

  5. I could see Google offering negative keyword targeting, but I think it’ll be a long time before positive keyword targeting gets offered to more than the bigger, trusted publishers.


  6. I think while it may improve the bottom line, features like this can also do you a disservice, in particular – the adsense targeting can be a nice clear indicator of what Google thinks your page is about in general. In my opinion you can learn a lot from the adsense bots targeting, and learn to correct your pages yourself – gaining extra search traffic in the process.

    Of course if you’ve got a lot of user generated content then thats not very controllable, and you might just want to slap some correctional tags on your adsense units in that case.


  7. This would be great for articles like this – http://www.management-college.net/71/5-reasons-why-you-should-treat-your-employees-like-dogs/ that venture a little too far from the main topic of the blog and give adsense trouble picking the correct ads. I look forward to being able to use this.

  8. This would be great for my blog! I write about academic parapsychology, and I’m trying to keep it professional. Every day, I have to block ads from telephone psychics and other phonies. It’s making me crazy! If I could block the word ‘psychic’, I would get to shave at least 10 minutes off of my daily routine. I can’t wait until it’s launched.

  9. I am glad to hear this, even if I have yet to set up adsense on my blog.

    I don’t think that we will ever see positive targeting from adsense, since it would make it extremely easy for spammers to only use high-paying keywords on their sites….

  10. […] AdSense testet keyword-basierte Filterung 4. Januar 2007 – 07:20 Uhr  Der Problogger berichtet darüber, dass Google AdSense derzeit in einer Betaphase eine keyword-basierte Filterung der Anzeigen testet. Man soll zukünftig angeben können, zu welchen Keywords man keine Anzeige geschaltet bekommen will. […]

  11. Ausschlußkeywords für Google Adsense…

    Premium-Publisher von Google Adsense haben schon lange die Möglichkeit selbst zu beeinflussen, welche Anzeigen auf ihren Webseiten dargestellt werden. Normalsterbliche können lediglich einige Webseiten angeben, die nicht gelistet werden sol…

  12. […] Google scheint nun auch mit einer Keywordliste aufzuwarten (Beta). Mehr dazu beim ProBlogger. Trackback-URL Gelesen: 1 heute:1 […]

  13. […] Wie Darren Rowse in seinem Blog berichtet testet Google im Moment den Ausschluss von einzelnen Keywords aus seinen Adsense Anzeigen. Mit diesem Feature wäre es dann möglich unpassende und schlecht bezahlte Themengebiete auszublenden und seine Einnahmen zu steigern. […]

  14. […] Nun hat Google das auch erkannt und bietet eine Art Keyword Filter an. Damit ist es wesentlich leichter, Werbung der Konkurrenz auf der eigenen Website zu vermeiden. Werde mich auch gleich damit mal genauer beschäftigen, bin gespannt, wie es aussieht! […]

  15. […] The post on SEL was seen by a number of prestigious bloggers, and soon the story was getting linked from ProBlogger.net and The Inside Google Blog among a large number of other sites. […]

  16. Is there any way filter out ads based on a set of keywords for a given adsense-powered site ?

    Right now most of my ads are on domains, web hosting and blogging and my site doesnt really revolve around these three.

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