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AdSense Now Allow Other Contextual Ad Systems on the Same Page

Posted By Darren Rowse 20th of January 2007 Adsense, Advertising 0 Comments

Jensense has confirmed that it is now possible to run contextual ads on pages alongside AdSense ads. This was previously outlawed in both their policies and TOS which meant that numerous other ad systems were not allowed to be used on the same page as AdSense..

So what Contextual ad systems can you now run on the same page as AdSense?

AdSense and Chitika
You were previously able to use Chitika eMiniMalls and AdSense on the same page if you disabled the contextual nature of the Chitika ads. Now you don’t have to as their ads don’t mimic AdSense and can’t be confused with them.

AdSense and IntelliTXT
As Jen points out – you can now use IntelliTXT ads on your blog with AdSense IF the IntelliTXT doesn’t mimic the AdSense units on your page (do this by changing the design of the ads – ie add a border and change colors). I personally don’t like this type of advertising (I find it interrupts readers) but I’m sure we’ll see more and more publishers using it).

AdSense and Kontera
Similarly – Kontera in text contextual ads will now be possible (same conditions apply).

AdSense and Amazon Contextual Ads (in beta)
Yep – I can’t see any reason why you can’t use these now – as long as you ensure that both types of ads look different and don’t resemble each other.

AdSense and YPN?
Don’t rush out and put YPN ads on the same pages as your AdSense ones though because YPN don’t allow you to have multiple contextual ads on the same page. The irony is that last week I heard publishers saying they were moving TO YPN because AdSense were getting to stringent – but now it’s AdSense with the more relaxed rules – at least on this level.

I’m sure there are other contextual ads that this will apply to and that we’ll probably see a few new contextual ad systems spring up as a result too!

Other contextual ad networks:

feel free to suggest others that you use or know of.

A Word of Warning
I’m sure that the temptation now will be for publishers to run out and sign up for all of the above ad systems (and others) and plaster their sites with more ads. Keep in mind your users experience when on your site as well as the terms of service of other ad systems. Read their guidelines carefully and if in doubt send the ad networks concerned an email to confirm it’s ok.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook and LinkedIn.
  1. This is good news..
    I think that google is getting more confident with their job :D

    see yo

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  3. While I like the news that other contextual ads can now be used on the site, I am in the camp where I am trying to establish myself with Adsense before I try signing up with every other ad service.

    Maybe once I reach the point where I have received my first check from Google, I will evaluate the other ad programs to see if there is a fit. But the fact that Google is opening up this door is a positive sign.

  4. It’s about time. Is really what I think.

  5. […] This just in. You can now start running contextual ad networks alongside Google Adsense on your blog or website. Not earth-shattering news, but I’m sure a lot of webmasters will welcome the change. Jennifer Slegg of JenSense broke the news after confirming the new policy changes with Google’s Adsense team. This means that you’ll be to run ads from other networks if they don’t look or feel the same as Adsense ads. I’m particularly interested in integrating IntelliText and Kontera’s contextual textlinks with some of my other blogs and I’m sure it’ll be interesting to see how they work alongside Adsense. No more ad-rotation needed, yay!(via Problogger) If you’ve enjoyed this post, do consider subscribing to Dosh Dosh’s blog feed.Bookmark this post:These icons link to social bookmarking sites where readers can share and discover new web pages. […]

  6. really..??? hmm.. this is a great news! this mean that we can put yahoo ads too in our page? am i right?

  7. […] Darren has written a post listing which contextual ad networks can be run with Adsense. […]

  8. […] It was reported on ProBlogger today that you may now place other contextual adverts on the same page as your Google Adsense ads. This is a welcome policy change in my view. […]

  9. I see this as a benefit for both publishers and advertisers. For publishers, this would mean other sources of monetization all in one page. And advertisers also get to reach a wider audience on blogs or sites that are highly-trafficked.

  10. Wha? I’ve been running YPN and Adsense on the same page for a spell now with no problems. It’s cool Google is relaxing their requirements, but am I one of the few who got away with running both?

  11. I’ve had a few instances with YPN not recognizing clicks that Adsense did. In my experience, YPN is MUCH more strict than AdSense in terms of relevant clicks. Plus, they aren’t nearly as good as Google at content recongnition and relevant ads. I get a significant amount more Adsense clicks than YPN, even in the same position.

  12. Darren,
    your kontera link is broken…

    BTW: I like the adsense ad from john chow…

  13. egon – I wouldnt do it. You’ll get banned from YPN.

  14. carllys – read the post above where I say this is not allowed – from YPN’s end

    marcus – thanks – fixed

  15. […] JenSense confirmed it, and I read it on ProBlogger. You can now run other contextual ad services on the same page as your Google AdSense ads, so long as they don’t resemble the AdSense ads and both services allow it: […]

  16. Darren you might want to pull some info from my post from yesterday

    1. Adsense Backgrounds
    2. Positioning of those different ad units – Chitika and Amazon can have pictures
    3. Search boxes

  17. […] The next point would be something publishers might be happier about, though. AdSense now allows other third-party contextual ads alongside AdSense, on the same page! Previously, publishers were not allowed targeted ads other than AdSense. This meant all other ads had to be static, or with pre-defined keywords. Today, you can already put up ads from competing networks that likewise “sense” a page’s content to determine context. Jensense.com has confirmed this with the AdSense team, and problogger.net lists alternative networks you can already try out. Of course, you should still follow the other ad networks’ policies about this. For instance, Yahoo! Publisher Network disallows other contextual ads, so this means you cannot put up Google AdSense ads and YPN ads on a single page. […]

  18. I would strongly agree with you “Word of Warning”. Many webmasters will rush to put more ads on their pages, which rare leads to improvement.
    A small example from my own experience – I was using both Adsense and Clicksor an year ago, just for few months, simply because I was missed to read the rules. Once I understood it’s againts Adsense policy I took Clicksor off. Then the figures shown that I was losing dollars from Adsense because of the pennies I was making from Clicksor. Clickor’s ads were drawing some of the potential clicks, but were paid much lower. Not to mention that they were making my content look cheap

  19. Hey Darren –
    I run adgridwork.com and when I first heard about AdSense’s new policy we were quite alarmed as the majority of the users on our free ad network run both adgridwork ads and Google Adsense. However, after contacting them they said as long as users take some action to distinguish our ads from Adsense ads then they would be well within Googles TOS. A MAJOR relief to us :)

  20. What percentages of purchases do Chitika pay to publishers? I seem to think that my Amazon is a waste of time cos the payouts are so low and steal adsense clicks.

  21. […] Update: apparently the devil is not as dark as it seemed at first. However, you should read Darren’s post all the way to the end (even the comments); you should make sure that you don’t brake the TOS of those ad networks you’ll be using besides AdSense; and finally, yet probably most importantly, use common sense. If you realize that certain positioning would be questionable, unless you can get a clear answer from both networks that “yes, you can position them like that” (or something similar), I would rather give up on it. It’s better than not being paid. You might get away with it for some time, however, in the end you’ll get caught. And you might have to pay back everything you earned. As I always say, better safe than sorry. […]

  22. FG – Chitika pay 60% to you and keep 40%

    Amazon works well on some sites not every site. 6 or 7% of the product price might not be much on a single purchase but it can be if you sell a lot of them or high price items.

    Depends on your site. I use them on some of my sites in conjunction with AdSense and find it works well.

  23. […] “Google Now Allows Other Contextual Ads” via Problogger from Jensense .. (poor Darren and Jennifer for everybody creating content like that // oops! So did I now). I have yet to sign up to the Yahoo version, and I don’t qualify for most of the other options out there that require over 50,000 per month traffic. […]

  24. […] Jensense, as usual, has the inside scoop. (via) […]

  25. […] Source: ProBlogger, Jensense (No Ratings Yet)  Loading … […]

  26. […] Another change to Google’s AdSense TOS as reported by Darren at ProBlogger is that they will now allow competing contextual advertising to be shown on the same page. I don’t know if this news is good, bad, or indifferent. To me, I’m wondering if I’ve already got too much advertising on this blog. I think my next design change will involve cutting back on the advertisement again. […]

  27. Hi Darren,

    The last 3 links you provided, They are also complaint with adsense policies? You didnt elaborate on them so i wanted to ask.


  28. […] จากครั้งก่อนที่เคยมีข่าวว่า Google ไม่อนุญาตให้ติด Contextual Ads เจ้าอื่นๆด้วยกันกับ Adsense ตอนนี้แก้ไขไปเรียบร้อยแล้วครับ สามารถทำได้ โดยทาง Problogger สรุปมาให้ว่าเราต้องแก้ไขอะไรบ้าง ดังนี้ครับ […]

  29. What about Adsense with Commission Junction? Do CJ allow adsense on same page?

  30. […] via Problogger and Jensense. […]

  31. Great news, thanks for the Information. :)

  32. […] I stumbled into the Yahoo Action Buttons from a roundabout way. I was reading Darren Rowse (Problogger) post about Adsense allowing other contextual ads to co-exists. He cites Jennsense in turn as having confirmed that indeed Google Adsense now allows other contextual ads (with a few caveats). […]

  33. […] UPDATE – I had originally posted that you can’t run these two programs together, however, according to Jensense and ProBlogger.net, Adsense has changed the rules on this. Since they are displayed differently, they are okay. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. […]

  34. This post is interesting, I was just considering switching to YPN when i came across this post. I’m not caring too much for YPN and Adsense but this sort of made my mind up about switching

  35. YPN is only available to US.So bidvertiser is goog option

  36. I think you are allowed to use cj along with adsense. They usually have various ad setup formats ranging from text links to other javascript type formats that do not resemble adsense.

  37. I read from one blog that as long as the as long as the other advertising system doesn’t automatically scan your page and ascertain the best ads to display on-the-fly, it is OK with Adsense TOS.

    So if that’s true, would targeting ads with specific keywords will be acceptable to Google?

  38. Very good information, Darren. How about Adsense and Bidvertiser. Is it allowed?

  39. Good Info Darren, I recently signed up for bidvertiser, but is not putting alongside adsense. Can U tell whether bidvertiser is allowed with adsense or not?


  40. Wow! That’s a great news. I just checked this in your blog.

    Great info, this news is not new but I’m chocked I’m working from last 1 yr. with contextual advertising model but I’m mot aware of this.

    Anyways thanks a lot!

  41. this is awesome man thanks hope you posting this kind of information every day

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