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AdSense CPM ad Facts

Posted By Darren Rowse 1st of April 2006 Adsense 0 Comments

There’s a useful post over at the official AdSense blog titled CPM ads: Knowing the facts can pay off which busts some of the myths circulating out there about CPM ads (ie ads that you get paid for per impression rather than per click).

The main points in the post:

  • both text and image ads can be both CPC (cost per click) or CPM ads.
  • AdSense will run the ad that has the highest probability of earning the publisher the best price if it’s a choice between a CPC and a CPM ad on your blog
  • if you select ‘image only’ you do not guarantee to only get CPM ads
  • AdSense recommend you allow both image and text ads to get the best revenue potential (there might be reasons to go one way or the other though in my opinion – see below)
  • You only get CPM ads served to your site if an Advertiser has specifically targeted your site

The main reason I say that it can be worthwhile either choosing image or text ads is more to do with the aesthetics of the ads and how they fit into the design of your site. While you might earn more by allowing both image and text ads if it doesn’t fit with your design you might not want to go this way. For example – on some blogs image ads tend to dominate the design too much as you have no control over how they look. If your blog’s design is subtle and clean text ads might well be your best bet.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
  • Finally we hear an official word on the CPM urban legends.
    I have been thinking for a while to convert one of my text ads to an image ad, and I guess I will do so when traffic becomes more consistent.
    Thanks for the heads up on that post

  • I am starting to learn from your site.Its very informative.Thanks.

  • I actually had a couple of advertisers targeting my site last month for an ad campaign. The CPM ads can bring in a nice little boost to you sites earnings.

    Any hints on getting more to sign up?

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  • The information is useful. I agreed that it is better to select to display both image and text adsense ads. Although many have mention that image ads will go but this never happens and will continue to stay…

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  • Thanks, are there any hints to get more CPM advertisers for my site?

  • I agree with point about aesthetics. I’ve seen some really quite glaring image ads from adsense, and also some that are very badly designed. One of the huge advantages of adsense textual ads is that they are just that – textual – and you don’t have to worry about how they look, because they all look the same more or less.