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About.com For Sale

Posted By Darren Rowse 11th of February 2005 ProBlogger Site News 3

Internet news reports on a NYT announcement that megablog, About.com, is for sale. The asking price is anything between $350-$500 million. Key bidders could include Google, Yahoo, AOL and Ask Jeeves.

‘About.com, the eight-year-old guide to the Web, is up for sale, according to the New York Times, with bids due on Tuesday….

About.com was founded in 1997 as The Mining Company on the original Yahoo model of a human-edited Web directory. About.com took the human bit a bit further, by installing “Guides” who were subject experts as hosts of approximately 700 different topic areas. It was renamed in 1999, and acquired by Primedia, a publisher of niche interest magazines, in 2000.

Primedia touts About.com as “the Internet’s largest creator of original content,” with over 1 million links and 250,00 articles — each one a potential vehicle for ads.’

Read more at About.com on The Block

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
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  1. February 11?

  2. Gee, I would buy it if I had the cash. They rank well for alot of keywords i want.

  3. Search Gal says: 02/11/2005 at 6:25 pm

    I used to think about.com was great. But then they stuffed the site full of ads making it difficult to read.

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