ClickZ reports that Online Ad Revenues Up 32 Percent at New York Times Co. its not a blog – but I figure its representative of what is happening in the wider online community.
‘Advertising revenue for The New York Times’ online unit increased 32.2 percent for December 2004 compared with December 2003, driven by strong growth in display advertising and all classified advertising categories.
That robust online performance contrasts with the almost flat advertising revenue growth company-wide. Total advertising revenues across all of the Times’ media holdings increased 2.2 percent to $187.2 million in December. For the year, the Times reported total advertising revenues up 3.5 percent with $2.19 billion.’
This is good news. The online advertising industry seems to be growing to the point of being a regular option for large corporations, when spending their marketing budgets.