Good morning! Welcome to your roundup of interesting titbits from around the web. Plenty to mull over here – tools, beta testing of our favourite social media sites, Google doing new Google things (who knew?!) and a cool script to help you tap into your blog audience’s personas. Enjoy!
5 Visual Content Tools to Boost Engagement // Social Media Examiner
If you’re on a tight budget (or let’s be honest: no budget) for graphics, these tools should help you up your visual content game. I love the Instagram collage idea.
Instagram Now Testing Support for Account Switching, No Logout Required // TechCrunch
Oh wouldn’t this be a boon for those of you who manage multiple accounts! Let’s cross our fingers that the choice proves popular in the beta testing and they keep it.
LinkedIn’s New Facebook-like App Arrives on iOS and Android // Mashable Australia
A much easier (and more eye-pleasing!) way to see who is sharing what on LinkedIn. I can imagine it would promote more engagement, which I’m all for. I have to admit, I don’t do much with my LinkedIn but I may be swayed by this!
How to Figure Out What Keywords Your Potential Customers are Using // Hubspot
And what your potential readers are searching for! This is a super-detailed piece – Bridget has taken a step back and started at SEO right from the start before launching into what tools you can use so you can be armed with all the knowledge to create a super campaign or tailored blog content.
How to Become a Virtual Assistant // Amy Lynn Andrews
I know plenty of us have “virtual assistant” on our Christmas lists, but for those of you who would like to be one (can be a great supplement to your blog income), Amy has recently updated her guide. Check it out!
Google Turns Image Search Into Pinterest with New Collections Feature // TechCrunch
It’s only for mobile (and those of you in the US), and it looks as though it’s a part of the sort-of-revamped Google+, but now when you find an image you want to keep for later in Google search, you can organise your own personal collections. Search results are filterable and it appears quite intuitive.
“Don’t Pursue Something That Someone Said You Should Want”: Derek Sivers at WDS // Chris Gillebeau
I loved attending the World Domination Summit in Portland this year, and Chris Gillebeau, master of it all, has started releasing videos from the amazing speakers across the weekend. This video is from one of my favourite speakers – Derek Sivers – who delivered kick-ass, no-bullshit business advice. I took SO MUCH away from his philosophy. Watch it, you won’t be sorry!
Persona Research in Under 5 Minutes // Moz
You know how much we love a reader profile around these parts. Who are you speaking to? What kind of people make up your core audience? More importantly – where are they hanging out? I love this script for nailing all this info in under 5 minutes.
8 Creative Ways to Add Christmas Spirit to Your Social Media // Jeff Bullas
I just spent 10 minutes trying to find the best christmas photo for my Facebook profile. It’s that time of year!
From YouTube to Persicope: The Evolution of Web Video [Infographic] // AdWeek
Crazy to see how far it’s come (and how much I suck at all of them). I wonder where web video (and indeed, how audiences consume it) is headed next. Any ideas?
Have you Christmasified your social media yet?!
Stacey Roberts is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama or be entertained on Facebook.
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