Rebecca Lieb has a worthwhile summary of the recent Search Engine Strategies (SES) conference and expo in Chicago. One of her more interesting paragraphs is a description of some comments by keynote speaker Danny Sullivan:
‘“Personal search is here,” Sullivan observed. Last year’s dream is this year’s reality, with the launch of more personalized engines such as A9 and MSN Search and moves like the Eurekster alliance. “Personal changed this year to memory/history, or discovery versus recovery,” said Sullivan. “There are shortcuts and direct display, like Yahoo shortcuts, AOL Snapshots, and AskJeeves’ Smart Search.” All these, in some, way funnel Web results into vertical or local results. “Marketers need to get it. Marketers need to plan for it,” is Sullivan’s message. Are you optimizing solely for organic Web search results? One day soon, your listing could vanish from the results screen.’
Read more at Search-A-Palooza ’04
