Make the Most of Product Reviews on Your Facebook Page

This guest post is by Jenny Dean of Business Blog Writers.

You might have seen the ProBlogger post by Tommy Walker that talked about using photos to your advantage on Facebook. This post will add to some of Tommy’s ideas.

I have two websites, Floppycats.com and Antioxidant-fruits.com, and corresponding Facebook fan pages where I like to set up albums for the product reviews that I do on those sites.

Why having albums on a Facebook Fan page is important

• Opportunity: Since I feature a product every Tuesday, that’s pretty much 52 product reviews per year. That means 52 (or 53, depending on the year) opportunities for my sites’ Facebook fan pages to show up in people’s news feeds.
• Link love: You can link or tag the manufacturer’s Facebook page on each photo within your Album, which means you’ll get a link back to your Facebook page from theirs.
• Clickthroughs: You can add a link back to your website from your Fan page. I like to link back to the actual product review, so that users will visit the site if they are interested in learning more.
• Communication: You’ll get questions—and if you are doing product review albums like me, it might give you more insight on how to do your review, or provide you with feedback for the manufacturer, showing the manufacturer how valuable you are as a blogger for them.
• More fans: That’s right, when you link to the manufacturer, you never know who will see the link on the manufacturer’s page, and then will come and check out your Facebook Fan page—or your site.

In this article, I’m going to explain how to set up a successful Facebook album as well as how to tag and link photos in that album to the manufacturer’s Facebook Fan pages.

Setting up your album

Facebook has changed up a bit since Tommy’s post, so first, I’ll show you how to set up a Facebook album.

First you want to start from your blog’s (or business’s) Fan page. Under your photo, there is a category called “photos”. Click on that, and your photo section will appear.

To add an album, click on “Photos.”

Another page will open and on the right-hand said there is a button that says, “+ Create Album.” Click on that.

A dialog box opens, and you can start adding photos from your hard drive that are applicable to the album.

Adding photos to an existing album

Now, every Tuesday on my informational website about fruit, I do a product review on a product that has fruit in it. I have, of course, already created the album. Every week, either when I write a review or after the review has been published, I add a photo.

To add a photo to an existing Facebook album, simply click on the album (follow directions above) and then click on “Add Photos” in the upper right-hand corner once you are on the album page.

As I was writing this post, I decided to add the photo of the product that will make its debut on my blog this week: blazerfarmz Fresh Frozen Aronia Berries.

When the upload is complete, click on “Done.” Then, scroll to the bottom of “Edit Album—Product Reviews” until you find the image that you’ve just uploaded.

Enter the name of the product (you might want to throw in a keyword here, too, but since “aronia berries” is already a keyword for me, I don’t worry about it) and then include the URL link to your product review.

Then click on “Save Changes,” then “Publish.”

Once this image is published, Facebook will return you to the album in question. So then you want to go find the photo you just uploaded and click on it. When I do this, I can see that it has a product name and also a clickable link back to my product review. You might even want to make this link a bit.ly link, so that you can track the number of clicks.

Now, here comes the important part that will help you stretch your reach across multiple Facebook pages: you want to tag the manufacturer’s page in your photo.

When you’ve clicked on the photo and the photo is open on your screen, in the white section below the photo on the lower left side you will see a “Tag This Photo” link. Click on that.

Move your cursor over the photo and then click on it (anywhere is fine in this situation because there is only one product in the photo). Then start typing the name of the manufacturer. In order for this to work, you have to have already liked their page.

Select the manufacturer’s name (“blazerfarmz” in this case) and then click on “Done Tagging.”

You’ll see that “Blazerfarmz” has been tagged in the photo, which means your photo is now on their Facebook page. So all the fans of their page now have the opportunity to click on your photo as well as click on through to your review. My photo is on my page and on their page—it’s double the exposure for little effort.

If we go back to my album, you can see that I have several manufacturers tagged in my Product Review album.

Benefits of using Facebook albums

Some benefits of this approach to using Facebook’s albums include:

• Cross posting of photos with minimal effort creates much more exposure.
• It shows manufacturers that you have interest in them and are making an effort to expose their products.
• If you offer giveaways, product reviews, or advertising on your site, you could always add your Facebook albums as an added bonus to product owners. In other words, you will cover their products on your Facebook page and will include them in a permanent album where their product images will be located alongside those of other manufacturers. So if someone comes from one manufacturer’s Facebook page, they might discover other manufacturers’ products through your Facebook fan page.

An added touch

Something I like to do to finish it all off is to post my review on the manufacturer’s Facebook page. I like to do that from my Antioxidant-fruits.com account, though—I have to switch from my personal account to my Antioxidant-fruits.com account.

To switch accounts, go to the Account Tab in the upper right-hand corner, click it and choose, “Use Facebook as a Page.” A dialog box will open showing all your pages. Click on the one you want to use.

When you click on the switch, it will take you to your Facebook home page. Next, search for the manufacturer’s name using the search bar.

Then go to their page and type a message. I wrote, “Thank you to blazerfarmz for letting us review their awesome Fresh Frozen Aronia Berries over at @ant.” When you type the “@” symbol and your page’s name, the full page name will come up. You can select it, and it will link to your Facebook page.

I can also then include the URL of the YouTube video I did for the review. If I just copy the URL from YouTube, paste it into that field on Facebook, and then hit the space bar, a photo will appear from the video, and the link will be there too.

Then, click on “Share,” and you’ll see your message show up on their page. Here, I forgot to include a link to the actual review, so I added that in the comment section.

You can do the same on your page. The beauty of posting on your page and linking to their Facebook page with the “@” symbol is that that message will show up on the manufacturer’s wall too!

What ideas do you have for making the most of your blog site and photos on Facebook? I’d love to hear them!

Jenny Dean is a 31-year-old-business owner and entrepreneur from Kansas City. Jenny is currently working on Business Blog Writers, a company that supplies blog content specifically for company’s blogs, Floppycats.com, an informational website about Ragdoll cats and Antioxidant-fruits.com, an informational website about the antioxidant powers of fruit. Follow Business Blog Writers on Twitter or on Facebook.