5 Ways to Ramp Up Comments on Your Blog

Posted By Guest Blogger 5th of November 2015 General, Miscellaneous Blog Tips 0 Comments

This is a guest contribution from Alex Ivanovs.

Comments feed the writers soul with proof of work well done. It’s easy to think that not everyone likes comments, but the truth is that comments are what makes us believe in our content and its usefulness. The feeling you get from not receiving any comments on the content you write can be pretty devastating. You invest so much time into writing and publishing a post, and in the end it seems that you wrote it just for yourself.

The idea that nobody cares is quite painful. Comments are the blogger’s currency, and how long can you keep going on for when you’re broke?

Copyblogger, CNN, and Michael Hyatt are some of the most known names that have decided to abandon comments altogether, which puts more pressure on social discussion and sharing.

It’s important to remember that blog comments are not a metric of success, even some of the most popular blogs today are struggling to keep up with consistent comments, and the following concept shows what’s true for any blogger:

5 Ways to Ramp up Comments on Your Blog
(photo credit: CoSchedule)

I think it’s unrealistic to have a blog where 50% of readers would also be commenters, this would mean that a post that is read 1000 times would yield 500 comments, which is quite unheard of. If 1% of 1000 readers leaves a comment, that makes for 10 comments — a much more realistic number.

What are the options to stirring up the pot and getting more comments out of the content we publish?

1. Blogger mentions (name-dropping)

Name dropping is the act of giving someone credit for the work they have done, which in many cases is going to be a specific person who may or may not be influential. By giving someone else credit for the work they have done, you can utilize that mention to reach out to them and tell them where you credited them.

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Jasmine Henry from Writtent shared a post about formatting blog posts, and throughout the post she mentioned several content sources that verified her claims, including our very own Darren Rowse.

Remember to:

  • Mention bloggers only if their opinion is truly relevant. Don’t do it for selfish purposes.
  • Reach out to the bloggers you have mentioned in your post by asking them to participate in discussion, respect their decision not to.

2. Comment to get comments

Having trouble being seen by others? Perhaps the issue is not the quality of content, but your lack of presence on other important blogs and platforms that could yield new visitors and commenters. Sites like BizSugar and Inbound are great for discovering new blogs, both new and seasoned.

Once you discover a previously unknown site that has content that’s relevant to yours, start engaging the writers in insightful discussions to form basic relationships. If successful (you get a reply), start aiming towards building a more serious relationship, such as: social media follows, link out to your own content, reach out to propose a guest column.

What you need to keep in mind that it’s important to know which blogs you’re leaving comments on. Big media sites like TechCrunch, Huffington Post, and Entrepreneur are all very active content platforms, but leaving comments on these sites isn’t going to yield any reasonable results, the reason why is because these sites write about every topic imaginable, which results in the audience being more widespread, whereas an audience that’s looking for specific niche content is more than likely to engage in discussion.

3. Share valuable content

Sharing valuable content can be misunderstood. You don’t have to aim for 2000 words, or name-drop 20 influential bloggers, what you need is to ask yourself, “If I was a visitor to this site and I read this piece of content, would it make me want to leave a comment? Do I feel like I have to respond?”.

A piece of content that’s organized and easy to digest, is naturally going to attract comments. A piece of content that’s a wall of text is going to be ignored. It’s that simple.

4. Confident opinion

New bloggers can get the wrong impression on the way blogging works. The idea that we have to write big posts with lots of information is well-known amongst the marketers, but is it really something that WE need to do? An honest and confident opinion will go much farther than a post that’s built around the idea of living up to the 2000 word limit to be a contender for the Google’s first page.

If something can be said in 1000 words and still provide immense value to the reader, why should you force yourself to find an extra 1000 words to feel safe about your rankings? Ask yourself, “Who am I writing for, a real human being, or an algorithm?”.

This brings us to the next point:

5. Love what you do

Why do you blog? Is it for growth purposes, to promote your business, to keep track of what you have learned, or to strive for financial freedom? All are good causes, but we must learn to find balance between all, otherwise we risk putting too much focus on one thing and forget about the rest.

New bloggers will inevitably struggle with the idea of having to get good rankings to be successful and popular, when in fact there are so many other ways to promote oneself.

The lesson here is that people can tell the difference between content that’s written passionately, and content that’s written for the purpose of gaining something back. You should not write about topics that you don’t feel connected with on some level, otherwise you will be chunking out content that lacks one of the most important ingredients; passion. When you’re passionate about what you do and what you write about, it can spark a passionate response in the reader.

Benefits of passionate writing:

  • Readers can identify with you on a deeper level, which in turn attract likes, shares and subscriptions.
  • Writing becomes an experience of joy. It’s easier to write about the things you love.
  • We develop deeper connection with our writing and that helps us to stay empowered and full of enthusiasm.

The lessons in this post are very clear, we must focus on providing value that comes from a place of transparency, rather than a place of need and want. We should give before we get, and we should not waste our and others time by forcing invaluable actions.

ProBlogger is is a great example of how readers feel connected and engaged in the published content, neither Darren nor the editors of this blog would encourage forceful content, it has to be insightful and spark a train of healthy thought.

What do you do to ensure readers share their thoughts with you on your blog?

Alex Ivanovs is a passionate writer who works in the field of technology, personal growth, and blogging. You can find his other work on SkillCode, and you can follow him on Twitter: @skillcode.

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Comments
  1. I loved this. Leaving comments on other blogs makes a huge difference in getting comments back. It takes time, but I consider it part of the work (and fun) of being a blogger. I have made great cyber-friends, not to mention have driven traffic and comments to my own blog. Informative post. Thank you.

  2. I think commenting has dropped alot because of Google’s penalization on backlink creation. Thanks Darren.

  3. Hi. This post have given me some ideas. I will spend some more time networking with other bloggers and commenting on related blogs.

  4. Andrew P. says: 11/05/2015 at 8:31 am

    This is a great article with insightful information for bloggers and marketers alike. A recent study showed that mentioning others in Instagram captions receives 56 percent more engagement than posts that do not mention someone else. Name dropping can be difficult and feel intimidating for bloggers, but creative construction and cooperation with others can really boost engagement and build audience. Also, leaving comments is a great way to build your network and generate interest amongst the audience while also participating in the conversation. It’s overlooked sometimes, but the central theme of blogging is to promote conversation and start meaningful dialogues for others to join in on. While it may be nagging for a blogger, building trust through these conversations is crucial to driving engagement and broadening your audience. Interacting with others is such a critical element that it is sometimes overshadowed by the work of the blogger, and oftentimes, we forget the reasons why we blog in the first place. Conversation is king and throwing your hat in the ring is a great way to get others involved and get new audience members to visit your page.

  5. I read and comment on a couple of dozen blogs a week and that started out as a way to network – and yes – encourage reciprocal comments. The funny thing is along the way I actually found I enjoyed it and over the 6 years I’ve been blogging now I have met so many wonderful people and been introduced to opportunities just because I choose to show up. I do believe attitude makes a big difference because as a blogger I can clearly tell those who comment with an agenda vs. those who actually want to contribute to the conversation.

  6. Super tips. I do feel many more people engage and comment across my social platform as much, if not more than my blog posts and I don’t really mind how many comments I receive on my actual blog. I go live several times a day too so don’t expect tonnes with each post. Thanks for this, it’s also reminded me to comment more myself. Thanks.

  7. Absolutely! I agree that any blog should be at your own pace and size, not an algorithm. Exactly, love what you do and write about that not about something that is popular just to get readers. When you do anything passionately people sense it and are more compelled to follow along or listen or even read it. Thanks for the posting. I enjoyed reading it!

  8. I agree that getting comments may be hard in the beginning.
    Going out and commenting on others blogs might be a valuable option, but only if you have anything of value to say. Only then will some people consider visiting your blog.

    At the end of the day one must consider if it’s worth the time spent or not…
    However, if you will be reading someones blog anyways you might as well add a helpful comment while you’re at it.

    Another way is to be part of a blog roll where you regularly comment on each others blogs. I do this for my new blog and get a lot of good comments that way.

  9. Well, am not sure if this makes sense at all but i have seen that most of my posts with more comments tend to rank hire on search engines. Do comments affect search ranking? would love if someone could explain this to me.

  10. As a new blogger, those graphs at the start of the article are so reassuring! Great article – off to network now!

  11. Adrianne says: 11/15/2015 at 8:50 am

    Great advice, especially about generating exposure for your blog through commenting on others’ blogs. I had several niche blogs in the past that did fairly well (in terms of readership) just from me following and commenting on other similar sites.