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4 Widget Ad Options to Make Money on Your Blog This Christmas

Posted By Darren Rowse 17th of December 2008 Advertising, Featured Posts 0 Comments

Lets continue the Christmas theme from the last post on increasing Christmas earnings with Amazon with a quick look at four widget style ad networks and affiliate tools that are great to experiment with in the lead up to Christmas.

Remember – this is a time of year where those using the web are in a buying frame of mind and are more likely to click on product ads that they might see. Here are four options that present products visually:

1. Shopzilla Publisher Program

This program has been something I’ve experimented with more and more of late and it’s producing quite good results. It presents publishers with a variety of widget type ads with a large variety of options in terms of design, sizes and types of ads.


2. Chitika

Regular readers know that I’m a big fan of Chitika. It’s my second largest earner from blogs (2nd only to AdSense) and performs brilliantly on product related sites – particularly at this time of year.

As with all of these types of ad units it does best when you can make the ads show products that relate to what you’re writing about (using the ‘keywords’ feature that they’ve built in). Payment for these ads is on a CPC (cost per click) basis (although premium publishers also get an impression based bonus).

Chitika offer a variety of ad units including their eMiniMalls, Linxx (in text ads), Multiple Product Units (pictured below) and more.

ch_client = “livingroom”;
ch_type = “mpu”;
ch_width = 300;
ch_height = 250;
ch_color_border = “CFCFCF”;
ch_color_title = “233799”;
ch_non_contextual = 1;
ch_vertical =”simple”;
ch_default_category = “200001”;
var ch_queries = new Array( “ultra portable laptop” );
var ch_selected=Math.floor((Math.random()*ch_queries.length));
if ( ch_selected

Also check out their ‘premium ad unit’ that shows special ads only to those arriving on your blog from search engines. The ads that these premium ad units show are contextually relevant to the keywords that people are searching for in the search engine – they are doing very very well for me.

3. WidgetBucks

This is another CPC based widget ad unit that many publishers have found to convert well. You again get a good range of options when it comes to design and sizes. Here’s how they look (I chose a Christmas theme).

Picture 1.png

The only downside of WidgetBucks is that not everyone will be able to see the ads – if your readers are not within geographic areas that they serve ads to they’ll get impression based ads instead.

4. Amazon Associates Widgets

The Amazon associates program has quite a few widget type ad units that will help drive people into their store and increase the chances of earning you an affiliate commission. Of course these differ from other ads featured in this list in that you only earn something if people make a purchase.

Some of the ad units include:

Deals Widget Widgets

Search Widget Widgets

My Favorites Widget Widgets

Carousel Widget Widgets
There are plenty of other types of widgets to choose from also.

When These Widget Ads Work Best

The above options won’t work equally for everyone. While this time of year increases your chances of earnings with all of them – they all work best when there is relevancy between what you’re blogging about and what is displaying in the ads.

Blogs with a product related focus (or posts with a specific product being featured) will always out perform putting these ads on a general focused blog.

How to Optimize Widget Ad Units on Your Blog

Stay tuned to our RSS feed because later today I’ll post 5 tips to keep in mind as you test and experiment with the ad units mentioned above in this post.

About Darren Rowse
Darren Rowse is the founder and editor of ProBlogger Blog Tips and Digital Photography School. Learn more about him here and connect with him on Twitter, Facebook, Google+ and LinkedIn.
  • thanks ….I am very familiar with amazon, I will try the other

  • I used to be fun of Chitika eMiniMalls, but, unfortunately, they are gone. They stopped working a long time ago, and now, I see that they were “upgraded” to Chitika premium ads. The premium ads perform very poorly on my blogs, they are not product oriented as eMiniMalls, look unattractive, and I have little or no control what is displayed.

    So, I gave up with Chitika, although, I still have Chitika ads (now converted automatically to premium) in my old blog posts. I am making with Chitika 10 time less right now than I used to during holiday season a year or 2 years ago.

  • I agree with paul,

    i think they can be a bit distracting, but i geuss it kind of depends on the nature of the blog or site.

    Anyhow thanks for this information.


  • I actually had a click through over the holidays with a link from my blog over to Amazon and someone bought something! Looks like the Amazon widget is a good one, I’ll put that on my TO DO list. Posting this page to delicious for future reference. Thanks!

  • All four works well but, not in all the countries. They will be of great use for bloggers who have a good share of visitors from countries like US & UK.

  • Unfortunately, chitika can’t be viewed at my end (I’m from the Philippines). These widgets are great no doubt, but I believe that your Blog must be really good in convicing your readers to really click on these widgets for you to make a good sale. Amazon seems to be the most appealing.

  • These widgets work very well in US. But I have my doubts about other countries. Anyway, during holidays people are busy spending their time with family and most of the times they are offline. These widgets could serve their purpose if launched at least one month prior to the onset of holidays season.

  • Thanks for the suggestions. I like Chitika too. Similar too Google Adsense, but a different presentation. Perhaps, this provides readers with a fresher view of ads and will increase clicks and attention.

  • Thank you for this recommendations. I have used chitika and i like it.

  • nice list, but most of them are useless for international traffic, and from what i’ve seen, many readers are not US here.