Today’s challenge in the 31 Days to Build a Better Blog series is another writing challenge, and one that’s close to my heart.
In both my blogs I strive to be useful – every day, my goal is to solve at least one reader problem. There are many reasons why helping to solve a pain point for your reader is good for both your blog and your audience, but it boils down to creating a connection with people that keeps them coming back. And if you’re lucky, recommending you to others!
In this episode, the challenge is to solve a reader’s problem. I go through the best starting point for this kind of task (which might surprise you), and of course, how to find out what is bothering your readers so you can help to solve it for them.
There are plenty of ways to canvass your audience to get a sense of where they’re at and where they’d like to be. You’ll come away from this podcast with a whole heap of ideas to try, and how to turn that information into future posts for your blog.
As you do, ask yourself – what do you notice about your readers’ problems?
We’ll also discuss how to find your readers’ issues without asking them directly – we talk about where to look and how to define what the issue is that you can see they’re facing. I’ll tell you how I find these problems, and the tools I use to help me.
Of course you can’t spend all your time looking for problems, so I’ll also talk about how you can go about solving the issues for your audience in a variety of useful ways.
I hope you’ll join me, and I look forward to hearing your feedback in the comments here on the show notes of todays challenge.
Click here to listen to day 16 of the 31 Days to Build a Better Blog series on the ProBlogger Podcast.
Further Reading:
Hi Darren,
I published a post recently that pointed out elements your blog needs. This generated comment pop and social shares because I spotted that problem; confusion over what you should and should not publish on your blog, content wise, ad wise and element wise. I laid out a few basics, relaying my experience, and again, it got some super engagement.
Being observant goes a long way in our niche. Checking your comments or comments on authority blogs gives you all you need to know because most readers and bloggers will readily share their problems with you.
Thanks for the share!
Ryan
this is a great content marketing idea as well is a positive online reputation builder by solving readers problems and better explaining everything to them broken down to the lowest common denominator. This is also what you call doing the “blogging entrepreneurial transformation work.”