Earlier in the year posted here on ProBlogger 11 lessons that I’d learned on the way to making over $100,000 with the Amazon Associates program (I wrote a followup post with 10 more tips too).
In that post post I posted a version of the following chart of my Amazon Associates earnings:
In the previous version of the chart I didn’t highlight the holiday seasons but I did want to point it out explicitly now as we are currently in one of the key times of year if you’re an Amazon affiliate (or for many other affiliate programs).
As you’ll see in the chart – all but one of the 4th Quarters that I’ve been promoting Amazon have been record periods for me. From what I can see – while the economy is certainly down at the moment – this current quarter looks like being yet another record for me.
I post this chart for one reason and it is this….
If you’re going to promote Amazon this Christmas – you’ve got to start now. The buying season has started. Yesterday I saw a big day of sales on Amazon and the kinds of products being bought indicate to me that much of it is gift buying.
In the coming week we’re going to see Christmas shopping start in earnest with some of the post Thanksgiving sales that stores like Amazon put on. As a blogger – you need to be positioning yourself to capitalise on this buying.
Here’s three things that you should do:
- Get People in the Door – Amazon optimizes its site brilliantly to convert people into buyers who enter the site – so your goal is to get people in the door and let Amazon do its job of converting people. This doesn’t mean just linking to anything – you want to keep your links into the store relevant – but if you’re going to do some reviews or promotions of Amazon products – now’s the time
- Watch What Amazon is Promoting – at this time of year Amazon puts on a variety of sales and runs specials on many products. Keep an eye on products in your niche, watch for what they are promoting and when they promote something relevant to your industry – take advantage of that opportunity to point it out to your readers.
- Run Christmas Related Posts – this is a great time of the year to put together a few posts that highlight lists of products related to your readers. 10 Stocking Stuffers for Photographers will be a post on DPS in the coming week (based upon this question that I asked my readers). You don’t want to let this kind of thing over run your blog but a few fun posts like this both gets people in the door at Amazon but also gets them thinking about buying and in the buying mood.
There are plenty more tips in my previous post on making money with Amazon Associates Program (and the followup post) but those are three that I think are particularly relevant for this time of year.
I played a little bit with Amazon in the past but only for fun.
After reading your post I decided to have a more dedicated approach.
I created a post related to Christmas Gifts which give to my readers good ideas for real and not some junk products.
You can see how I did it here:
http://www.ciprianginghina.com/2009/12/03/what%e2%80%99s-hot-for-christmas-gifts/
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Great tips! I wish I had actually read this rather than bookmarked to read later back before the holidays .. but maybe Valentines day specials?!
While online business and shopping can be a great thing most times…it can also prove to be detrimental as we have seen in this post. You never know when thing’s like this are going to happen with online companies, and they generally don’t give you a warning before it hits. At least when businesses are planning on closing their doors offline, they post signs everywhere usually stating “going out of business”!
Nice post. Well, I read it later. But your points are really noteworthy. I will try them on next Christmas.Doing chritsmas related post is really a good idea.
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