This is a guest contribution from entrepreneur and author Niall Harbison.
Although not everybody wants to make money from their blog, it is undoubtedly the goal for many. To make a living from writing at home often features high on the list of dream jobs! I’m lucky enough to have just published a book which got to number one in the charts, sold a business, as well as running a couple of businesses today, and most of the success can be put down to blogging. I wanted to share some of the tips that helped me first of all get the book published, and secondly, how blogging helped it to the top of the book charts. The book is called Get Shit Done and if you start using these tips that is exactly what you will be able to do. Hopefully you too can turn your blog into a bestselling book…
10 Steps To Help Turn Your Blog Into A Number 1 Bestselling Book
Find your niche
The really good blogs focus on one thing and they do it well. It doesn’t matter if you are a pig farmer in Russia, or a fashion student in New York, because whatever you do you will have an audience. The biggest mistake that most people make is they try and be to generalist and start straying away from their topics in order to get more traffic. Even though things won’t explode in terms of visitors at the very start, if you keep on doing what you are doing and writing in your niche with authority, you will eventually see the results and the audience grow.
Let Your Personality Shine Through
Think about all the big blogs that you read and the chances are there will be a strong personality or character shining through in the writing or through the content. Readers have millions of pages online to choose from so in order to keep them coming back and engaging with what you do there needs to be a part of you that stands out. It doesn’t mean you need to share your deepest darkest secrets like I did, but do try and be personable in your writing and give your readers something to latch onto.
Invest In Professional Design
The one thing that I think sets the truly great blogs and the average ones apart is great design. In my own early days of blogging I made the mistake many make trying to design the blog myself and using templates. If you are to be taken seriously and to get a book deal or start driving some serious revenue then invest $500-1000 on getting somebody to design your blog professionally. A badly designed messy blog will put people off straight away and make people think you are small-time.
Connect With Other Bloggers
This was the best advice I got in the early days and it has paid off over and over again. Some of you might think that people within your own niche should be seen as competition but the reality is that there is room for everybody. Like-minded bloggers within your niche will help you grow your audience, refer business to you, add value to your content, and share what is working for them. Most people ignore this tip but the community of bloggers is so strong and you’ll be surprised at just how welcoming most are.
There is no more effective tool in the world than helping other people. It could be advice. An Intro. A Retweet. A link in a post. For the first five years that I was blogging and on social media, all I did was help other people and give out favours to others. What that does is create a huge base of people who are willing to help you in return when you need it. As soon as I launched my book, I was able to nicely ask all the people I’ve been helping over the years to share my link, review the book, or even just buy it. Helping others is the best way to help yourself in the long run.
Network At Offline Events
You probably think that because you have a blog you can do all your networking online and that you never have to shake another hand in your life. The reality is very different. Some of the best connections and your biggest fans will come from the real world. I got a publishing deal by meeting people in the flesh. I met commercial partners in real life. You have to get out from behind the laptop sometimes and put yourself out there and meet people who are going to help you achieve your dreams.
Use Traditional Media And PR
Although the likes of print media are certainly dying, there is still huge leverage to be had by appearing in traditional media. I often write newspaper columns for free (newspapers love filling space for cheap these days) and I’ve found PR to be one of the most effective tools in terms of building brand. Your blog might be the best thing since sliced bread but people still put a lot of weight on seeing a photo or a name in a byline in a newspaper. Use traditional media to take your own brand to the next level.
Another big problem that most bloggers have is that from day one they pigeonhole themselves within a certain country. We live in a connected world where the internet knows no boundaries, so don’t limit the size of your potential audience by nailing your colours to the mast in your own country. Think big and talk in an international tones and you’ll be surprised at just how big your blog can get all over the world.
Speak At Conferences
I’ve found nothing more powerful in all my years of blogging than speaking at conferences on the subject that you are blogging about. If anybody is willing to give you a microphone stand up in a room even if there are only 10 people there. If you’ve never done it before you will be nervous the first time but get over that because speaking at public events is the quickest way to build your own credibility and take you to the next level. If you don’t have any conferences to speak at simply ask organisers. They are always stuck for speakers and you’ll be surprised just how many people say yes!
The 70/30 Social Rule
It used to be seriously hard to grow an audience for a blog. Now we have social media. The quickest way to grow an audience is not by constantly pushing out links to your own content but instead by interacting with people on social. Answering their questions. Sharing links. Showing your expertise. The way I think about it if you want to build a really big audience you should be spending 70% of your time creating content and interacting on social media compared to 30% creating content on the blog. It really is that important. Do that and people will slowly start coming back to your longer pieces over time and your audience will be huge after a while.
These are some of the tips that I used for the last 6 years and repeated over and over again. The end result was selling a business for a couple of million and publishing this book which has all the tips and which just got to number one. Enjoy.
Niall is an entrepreneur who has sold a business for millions and author of Get Sh*t Done published by Penguin.