I just found this fascinating article that has been written about some research into where web page readers eyes go when reading online news sources. I need to digest it a little more yet – however there are some interesting findings in the research that I’m sure would apply to us as bloggers as we consider the layout of our blogs. Here are a couple of snippets from the article.
“The eyes most often fixated first in the upper left of the page, then hovered in that area before going left to right. Only after perusing the top portion of the page for some time did their eyes explore further down the page….
Now also consider another Eyetrack observation: Dominant headlines most often draw the eye first upon entering the page — especially when they are in the upper left, and most often (but not always) when in the upper right. Photographs, contrary to what you might expect (and contrary to findings of 1990 Poynter eyetracking research on print newspapers), aren’t typically the entry point to a homepage. Text rules on the PC screen — both in order viewed and in overall time spent looking at it.”
Read more at Eyetrack III – What You Most Need to Know:
