Blogging. It goes a little something like this:
- Think of idea
- Write a post
- Take/source/edit a photo for the post
- Format the post
- Schedule or publish the post
- Push the post to social media
- Respond to comments
But that is just the beginning, right? That doesn’t include planning, goal-setting, editorial calendars, blog design, design tweaks, multimedia, multiple updates on social media, a social media workflow plan, guest blogging, networking, sponsorships, affiliate sales, creating products, launching products, email marketing, creating newsletters, being part of the blogging community, going to events, keeping up with trends…
There’s so much to do.
In the five years I’ve been blogging I feel like I’ve made all the mistakes. One of my biggest ones was wasting time. When you’re blogging on top of work and life and other responsibilities, that time you have to spare is is finite. After crashing and burning with my poor habits, I learned very quickly what would work to cut down wasted time, and I then created strategies to be more efficient.
5 Ways to Make your Blogging Life Easier
Batching is when you complete the same or similar tasks in one period of time. Instead of writing a post with a headline, image, post body, etc, you might like to write all posts for the week in one go, edit and upload all images in one go, etc. It means you’re in the right headspace for each task, rather than switching between what you need to do, then the next task, then back again.
Batching is also super-useful for returning emails, scheduling social media, general writing, researching, image sourcing, and the menial task you hate but must be done (accounts, anyone?!).
I’ve even gone so far as to choose which days I batch process. Mondays was content creation, Tuesdays was email and images… I’ve had to make some adjustments this year, but picking days when I was most useful was actually the most successful strategy I tried.
This applies to both time and content. I schedule my time when I have it, and I schedule content.
For example, if I have a few hours spare, I’ll spend a couple of minutes before I get started prioritising my tasks and adding them to blocks of time. I usually try and “eat the frog first”, i.e. doing the thing that’s the hardest to do, so the rest is easier (and also can be added to tomorrow’s to-do list if I get interrupted, as they’re not as time-sensitive as the frog).
My frog is usually content creation. I need to do that when I’m motivated and have space to think. Image processing I can do later, and with less brain bandwidth. So I schedule creation first, then other tasks.
Scheduling content is super useful for when you don’t have time to blog every day, or you’re taking a break. Scheduling content on your blog and scheduling your social media means less hands-on work, and more time to work on other things. Like binge-watching Netflix and eating popcorn.
If you’re scheduling your social media, do make sure you pop onto the platforms at certain times to respond to people. It’s best if you can post and respond in real time, but if that’s not always possible (I know for me it certainly isn’t), then schedule the updates, and respond when you have time. Or when you’ve scheduled time in your day to respond!
Figure out when you’re most efficient
I’ll never forget one morning I woke up before the birds and wondered if I should just study for my upcoming test seeing as though I wasn’t going back to sleep anytime soon. I was soon surprised to realise how clear my thinking was and how well I understood what I was reading. My attention was focused and things made perfect sense. I felt like I had mastered some pretty difficult concepts (it was a third-year psychology exam, after all) and was well on my way to acing a test – all before breakfast! I knew right away I was a morning person.
While working in the early hours hasn’t been achievable for me in the last few years (two kids who don’t sleep, heaven help me), I do know I’m more efficient for brain tasks in the morning, and can satisfactorily respond to emails and requests, upload recipes, and do admin later in the afternoon. I’m pretty fried by night and can barely string a sentence together, so I don’t even bother.
A friend of mine is the opposite – she doesn’t really get her writing groove on until late afternoon, and will write up until bedtime. It’s all about knowing when you’re the most efficient so you aren’t trying to write a 2000 word post on Facebook algorithm changes when you’re dog tired and fuzzy. When you’re efficient, you don’t waste time – and as a bonus, you complete tasks faster.
Bless you, internet automation tools, where would we be without you? They are fiercely discussed, loyalties are strong – it’s hard not to love something that makes your life so much easier.
There’s been plenty of discussion here on ProBlogger about what kinds of tools everyone loves to use for automation – everything from social media scheduling apps to creating reports in Google Analytics so they’re sent to you regularly and it saves you going looking for them.
You can automate plenty of things for your blog: If This Then That (IFTTT) is huge for automated behaviours. It can do anything from posting your Instagram pictures to your twitter account (thereby bypassing that pesky issue of Instagram images not showing up in newsfeeds), you can be emailed when someone mentions you online, you can “like” a track on Soundcloud and have it directly downloaded to your Dropbox – plenty of things you can set up to automatically happen after a trigger of your choosing.
I had to giggle when I saw this automation for parents:
Email canned responses are a wonderful thing if you find yourself answering people with the same information over and over. Gmail in particular is useful for this – it will send a pre-written response as a reply to inquiring emails. You can automate the responses to be sent based on the criteria you choose – often sender, subject, keyword, etc. Very handy for freeing up your time.
Automation doesn’t get much better than apps that manage your social media. No longer do you have to wait for posts to go live before you manually update them to your Facebook! Or set reminders for when you wanted to tweet out your link based on when your audience is online. There are plenty of places to go where you schedule a bunch of posts to go out at a time of your choosing. Darren uses Sprout Social (see his social media scheduling workflow here), I use a combination of CoSchedule and Buffer, and there are plenty that will help you out when it comes to Instagram and Pinterest, too – namely Sked Social, Hootsuite, Agorapulse and Tailwind.
I cannot recommend this enough! I haven’t always done it, but it made a huge difference to how I spent my time, and how efficient I was when I finally had the time.
After I nailed the planning of time, I moved onto the planning of content. It was important for me to take a step back and see the bigger picture of what I needed to do and what I wanted to achieve when it came to blogging. It was no longer enough to just show up every day and do what needed to be done, I had to plan first so I could be in control, rather than always running to catch up. I hate running.
The first thing I did was figure out when I was most efficient now that I couldn’t do the early mornings any more. Then I figured out which parts of the day would be used for which tasks. Then I made the holiest of holies: the editorial calendar. Even if I didn’t know exactly what day I’d be blogging that pot pie recipe, knowing I had a post to write about pot pies (or creating achievable blogging goals) meant I wasn’t faffing around wondering what to do or what to write. When I finish one post, I look at my list and move onto the next. I move the calendar around when I write spontaneous posts, but having an overarching framework with which to reference has been the breakthrough for me.
You can listen to the webinar Darren and I did with Darlene of Digital Photography School where we discuss how we approach editorial calendars on each site, and how to plan one for yourself.
I use good old pen and paper plus CoSchedule for Veggie Mama, and I use a Google Doc and Google Calendar for content here on ProBlogger.
Bonus tip: Outsource
Sometimes it’s just necessary. Here’s 44 Things Chris Ducker Thinks Bloggers Should Delegate to Virtual Staff.
And there you have it! Five (well, six) ways you can streamline your workflow to get more done.
So what about you? Have you found some shortcuts that help you blog effectively? I’d love to hear them!
Stacey was the Managing Editor of ProBlogger.com: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama or be entertained on Facebook.
This article was originally Published 16th February 2015 and updated 7th April 2022.