Good post over at Search Engine Roundtable on the importance Unique Titles for Each Page of your Site (Blog). I can’t agree with the post more – I have all my blogs set up this way (ie the title of my post becomes the title of my page) and noticed a huge difference in search engine referrals a few days after I made the change.
Some blogging systems are set up this way by default, but most require you to specify it and manually set it up this way. Also important is having your key words in the URL of your page. I incorporate the title (and therefore the keywords of my post) in my URLs and again noticed an increase in traffic after making this change a year or so back. Here’s an excerpt from the post mentioned above.
‘Each page should have a unique title – one that will attract clicks.
A title consisting of keywords separated by commas may not be the most appealing to surfers – it’s the title that appears as the clickable link in the SERPs. So make it about 8-9 words or less, including the main keyword phrase for the page and also a word or two that’s a variation or additional modifier, to target a little wider variety of phrases.’
Read more at Unique Titles for Each Web Page
update – also check out Permalinks, Key Feature Number One which is a post on the same topic that is well worth the read.
