If you’ve got four minutes to spare today, I can help you nail your sales copy.
I recently heard Ed Dale of The Challenge and MagCast speak at a conference on the topic, and I took pages and pages of notes – copywriting, marketing, and sales are the biggest things I’ve struggled with, as I imagine plenty of you do too.
For most, selling doesn’t come easy. Sometimes we can feel sleazy and pushy, or we are so worried about coming across that way that we undersell or don’t do anything at all. Ed talked about how we should flip it around in our head and remind ourselves that we are helping our readers solve a problem, or providing value in their lives.
If you’re selling a quality product (or want to!) and you’re stuck on how to write things that will encourage people to purchase, then you might want to give this exercise a try. As I said earlier, it can take as little as four minutes, but can make a huge impact on your income.
I want you to sit down and do today’s copywriting challenge and let me know how you went.
This exercise could also be useful in a whole heap of other places
- Best place to try this is before you create the product – what are your readers pains and desired gains
- Thinking about starting a new blog or niche
- When choosing categories for your blog
- When creating opt-ins for your blog
- When brainstorming and deciding what to write about
- When writing a post – get in touch with the specific need
What do you struggle with? Is it the feeling and emotion attached to selling? Is it the technical side? Is it the writing? Or idea creation?
Further Reading
- Man Vs. Machine: Get Better Sales by Keeping Marketing Automation Human
- Never Too Soon: Using Your Blog to Generate Sales During the Holiday Season
- How Our eBook Launches Have Evolved (after 235,000 eBook Sales)
- The Secret to Using Your Blog to Generate Sales
- 10 Steps to a Sales Page That Doesn’t Suck
Thinking about how much I enjoyed writing eBooks and creating products Darren and matching my copy with reader’s needs is a nice 1-2. Followed it to spruce my copy a bit.
Good point on emotions and selling; I felt icky selling for years. Not because I offered low quality stuff. To the contrary. My stuff rocked. But I had to clear the “sitting in a cold shower and sobbing” feeling around charging for what I gave out for free, then, charging top dollar for it. Of course the low energy feelings leaked into my copy, and I struggled like a fish otta water in some selling areas online
But I got pretty dang clear a few months back, jacked up prices on everything, and made a huge turn, selling-wise and copy wise. Much easier to write inspired, charged copy when you’re doing the writing from the perspective of a customer and when you enjoy the product creating process.
Ryan
Thanks for the comment Ryan – glad it connected with you.
This is great article and majorly it covered to get a good sales landing page workout. Many bloggers in today’s time miss this opportunity and small tricks and methods which you have covered it.
The main thing which you clearly mention is the OPT-IN location and placing in any sales page. Thanks for sharing great tips.