The title above might seem like a no brainer but I’ve had a few bloggers send me their blogs to review recently that could actually learn a thing or two by taking this simple advice.
Search Engines like text. They also like outbound links – but more than that they like actual content on your site. It is about getting the balance between links and content right.
I’ve noticed with a few of the blogs that have been sent to me lately that they are almost all links with very little (if any in some posts) actual static text.
Whilst from time to time I have posted some ‘contextless links’ posts which just contained three or four links without commentary I would strongly encourage bloggers not to do this with every post if you want to get indexed well by search engines.