Note: you can listen to this episode above or load it up in iTunes.

How to Make a Full Time Income From Your Blog

Today’s episode is all about how to make a full time income from your blog. There are no guarantees, but earning a full time income from your blog is not an unrealistic goal if you’re willing to get very specific about your money goals, be patient and consistent, and break the work down into achievable chunks. I share my own personal journey, and my tips for how you can work out a realistic journey for making a full time income from your own blog.


In This Episode

You can listen to today’s episode above or in iTunes or Stitcher (where we’d also LOVE to get your reviews on those platforms if you have a moment). In today’s episode:

  • How to work out the exact dollar amount you need to earn from your blog to make a full time living
  • Why it’s useful to work out a daily target for how much money you want to earn from your blog
  • 9 different ways to earn money blogging
  • 3 case studies of how different types of bloggers can earn their full time income from blogging – a fashion blogger, photography blogger, and recipes blogger

Further Reading and Resources for How to Make a Full Time Income From Your Blog

Here is the breakdown of my blogging income streams when I hit my $50,000 a year target:

Darren Rowse ProBlogger income split at $100 a day

How did you go with today’s episode?

What did you learn from today’s episode? Have you worked out your money goals for your blog? What income streams are already working for you on your blog? What income streams might you try next for your blog?

We’d love to hear from you in the comments below. Don’t forget to share a link to your blog.

  • Aleksandar Spasevski


  • Definitely something of interest to me. I haven’t yet begun to think about monetizing my blog.

  • Darren,

    Do you know any bloggers who write in the field of theology who make a full-time income from their blogs? I receive 250,000 pageviews per month, and am nowhere near making a full-time income from it.

    In a previous episode, you mentioned the blog of Andrew Jones as being influential to getting you started in blogging. He seems to get most of his income from donations. I am not comfortable with that myself…

    I am thinking that the theology niche might not suitable for anyone wanting to make money online…

    • Fail Much

      I’m a niche that is also very difficult to monetize and have 100k pageviews.

      • Yes. I love writing in my niche, and I didn’t get into it for the money, so I will continue to write in it.

        There are just some niches that don’t monetize well, I guess.

        • Jeremy, take a look at what Frank Viola is doing He built a huge following and is now doing a lot of affiliate promotions. He also gets paid to interview authors who have a new book out and promotes that interview to his readers (I imagine he not only gets the money for the interviews, but he gets a commission for every book sold)

          • Susan,

            Yes. After I wrote the comment above, I realized that he might be the only Christian blogger I know who is able to do this.

            (Darren – Maybe you could interview Frank on how he monetizes his blog without selling his soul…)

            I am actually Frank’s web designer and I line up some of those author interviews for him… He also has his Buzz Seminar “How to blog” training and he recently launched a discipleship training membership site.

            I *think* however, that one big reason he is able to do what he does because he is a best-selling author.

    • I don’t know any who do Jeremy. My hunch is that writing something that you sell might be a way to go – an eBook/course or something?

      • Yes. I have 10 ebooks with a 2-3 more each year.

        I am working toward a course…

    • Hi Jeremy. Most of my blog income (which is very small actually) over the last month was donations but mainly because we are serving Syrian refugees at the borders of Serbia and Turkey and a lot of people want to help out at I am actually working on a book or two using pressbooks and this will help wiht the income flow. I am also about to open up to more guest writers which i have refused in the past. I am thankful for Darren’s advice here and will listen to this podcast when i have a chance.

      • Yes, I read your blog through Feedly, and have been doing so for about 6 years now. Keep up the good work!

  • Amanda Brown

    I am returning to my Gardening niche site. I listen to every podcast and am working through the workbook. Thanks for setting out the potential revenue streams.

  • I really want to read these posts. I keep clicking and it’s always podcasts. I read blog when I put my child to bed… podcasts are just SO inconvenient. I’m a visual person, not a listener. Please, Darren, bring back good old articles. I’m sure I’m not alone who is not into podcasts.

    • We’re still publishing 3-4 posts a week on the blog at Maria.

      • Yes, but it’s not the same content 😛

        • Whirlwinded

          Exactly. There are some other sites that transcript their podcasts, and I love them for it! Any chance of that, Darren?

          • Lord yes! Please consider transcripts or something. I am a really fast reader, a skimmer who looks for the just the info I want. Audio and video require me to suffer through the whole thing when I only need a portion of it. Not that your content isn’t amazingly awesome and full of value, but I can’t do it all so I want to pick out one actionable piece then move on it.

          • thanks everyone for the feedback. I’m happy to consider transcripts – however they don’t come cheap and while I get this up to a point where I can break even on paying for the editing/production and then transcripts I’m afraid I can’t quite swing it. Will definitely try to get it in there at some point though!

        • Kim

          There are some people that don’t have time to read all the blog posts (with the multitude of wonderful content coming out) or only have time during their commute to listen to podcasts, or spend all day at work in front of a monitor and don’t want to spend their evening looking at a screen, or have chores to do errands to run and would like to listen to a podcast. I’m sure there are also those that are auditory learners. I imagine it would be unfair for them to demand all blog posts turned into podcasts as they are so very much inconvenient for them. I think it’s wonderful that there is written content and also a podcast for those who enjoy listening, and that there are different emotions and nuances that come across in the human voice that is different from the written text. While all podcasts may not turn up in text, not all text turns up in podcasts. Not trying to criticize or say that you can’t make a suggestion, just wanted to offer up a different perspective.

      • Denimhunters

        Hi Darren,
        Thanks for an awesome podcast. I do enjoy it, but transcripts or a summary for the content would be great (and not simply teasers for the content – which is, however, a good way to make me listen to it).
        Once again, thank you for everything you’re doing for blogging.

      • Attila Beres

        I usually prefer having the ability to skim an article and find specific parts of it easily. I really love that your podcasts are only 20 minutes each, this makes finding the part that I am interested in easier at a later time. Thank you for keeping them short.
        If you can`t afford to add transcripts for us, I`m sure it would be relatively easy to add some time tags (is this what you call them?) below the podcast that would help us identify where certain topics are located within the audio. Like “How to drive traffic to your blog by having great content” – @ 12:23, for example. Would you be able to do that? That would be really great.

    • Jillee Hemsworth

      I am the same Maria. I almost never listen to a podcast being a visual learner.

    • Whirlwinded

      I could not agree more. Everyone is going with podcasts, which for the most part means I’m missing that content.

    • Completely agree and it’s not a young child that’s in bed sleeping… but my husband… 🙂 Really prefer to read.

  • Thanks for the post! I recently became a full time blogger myself. Another way I am also making income is consulting with social media/digital with loca clients. I am basically teaching them all the things I have taught myself from blogging and expanding my brand on social media.

  • I love these podcasts! I recently started listening to them on my drives to and from work, and they have been so inspirational for my blogging. I’m still just starting to think about monetization, really because I only recently have begun figuring out what I want to focus on in terms of blogging. I don’t want to jump in to monetizing until I’m ready! I also don’t think I will ever be a full-time blogger (I love my day job too much!) but a little side income would be nice. 🙂

  • Wow, I think this podcast just fixed my world. Breaking down into a daily figure when I run a number of websites seems much more achievable. It seems so much easier now. Thank you so much yet again, Darren

  • Kate Cary Evans

    I loved this podcast. I have a contemporary art blog and monetise with courses.

    You asked for ideas about other sources of income.

    I would like to learn more about job boards as a way to monetise. We already do a jobs round up post which is popular and receive job submissions from readers which we post for free. Does anyone know any cheap job board software which is as simple to operate as shopify? Or does anyone have experience with a wordpress plugin? I would prefer to avoid plugins though.

    Another source of income which I am investigating is licensing evergreen content to an academic journal aggregator.

    I would love to hear more about people’s individual in depth experiences about how they monetised and their recommendations and advice. Perhaps interviews? Or perhaps take one source of income and do case studies – eg for ad sales I want to learn more about pricing, traffic, how many sales calls before a conversion, scripts, types of ads that do well etc etc from more than one person. Ie “how they did it” posts.

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  • Hi Darren and everyone,

    In this podcast it’s mentioned that different monetization methods will require a different degree of traffic, with Adsense (for example) requiring a huge flow of traffic, but private consultation requiring very little. I’m at the very beginning, so I’m really excited to see a peak from 4 page views to 90 on a publishing and promotion day. My question is: How much traffic should I be aiming at in order to feel and see that the blog is really taking off? 10,000 page views a month? 250,000? Those numbers seem so overwhelming. I’d be really curious to know if there are ‘average’ traffic figures for blogs which are using advertising.

    • Hunter Floyd

      Good question! I would be interested in this answer so….bump!

    • thanks for the question. It’s a really hard one to answer because it really does depend on the model you choose to monetize with.

      Let me give you an example – I know one business owner who installs concrete benches in kitchens. He blogs about the benches he installs and generates most of his new clients from that blog and makes over $100,000 a year that way.

      He only has 25 visitors to his blog per day.

      I know another blogger who makes $100,000 a year through AdSense but to do so he has over 10,000 visitors a day.

      Lastly I know a blogger who makes $90,000 a year through selling sponsored posts as her main income stream (and also does some affiliate promotions) – she has around 900 visitors a day.

  • Judy von Kleeck

    Even though my blog just went live and I still have plenty of foundation work to do for building a community, and getting used to publishing content regularly :), it’s great to have goals in place to grow into. I used to say I would just write this blog for the fun of it, which I am, but it’s good to think of it in a way that I can earn income down the road with it as well.

  • Therese “Tess” Mickelsen

    Thank you once again Darren! Great piece with lots of helpful info. One of these day, I’m gonna get my blog up & running!

  • I really like your podcast, Really good information related with blogging social media thanks!

  • Attila Beres

    Thank you for your ideas about the different monetization options we can choose from. You`ve talked about driving traffic to our blog, this post has been about monetization options; could you please touch upon the ways to presell, to build a relationship with our customers and to get them engaged, to contribute and feel part of our community in your upcoming podcast? That would be really useful to me and I think to a lot of us.

    Thanks again, this is brilliant information and I`m looking forward to learning more from you!


  • Carpe_Librum1

    Thanks for the info Darren, I’m a book blogger and I’ve always wondered how much to charge for ads on my blog. I’ve asked other book bloggers who currently sell space on their site, but they’re reluctant to share any information. For this reason I haven’t monetised my site, because I don’t know what a fair price is. (In terms of traffic, in September I had 7,290 hits and in August I had 9,000). Any advice?

    • Carpe_Librum1

      I’ve kept this tab open for 11 days waiting for a response to my question. Guess it’s not going to happen, moving on.

  • Hey Darren,
    Loved this episode!! You asked to leave a comment if we had different ways of monetising our blog so here’s mine: I’m just about to launch Studio Ninja an Australian CRM specifically designed for photographers, so, I’ve started a photography marketing blog to drive traffic to the Studio Ninja website (currently about 3500 visitors p/month) which is then converting to subscribers to my software! It’s working really well.
    Keep up the good work man, love your podcast!!
    @ Studio Ninja

  • Madame Gertrude

    Darren, I’d like you to address how ad blockers are impacting bloggers’ adsense income.

  • It might have been worth mentioning briefly in this podcast that in addition to getting more traffic and adding more income streams, there are ways to test and optimize conversions (conversion rate optimization) to get more out of the traffic you already have. Knowing that makes your goals seem another little bit more achievable and it is something I wish I had known earlier on since improving conversion is often much easier than getting a lot more traffic.

    Also, in the example you give starting at 11:25, you say at the end that he makes about $2,500 per year, but it should have said $2500 per month.

  • What did I learn from today’s episode? “Diversify your income …” I can do that? Like Angelina, I’m at the beginning. (Been at the beginning for a while). Choosing a yearly income and then breaking it down into achievable chunks allows me to see making an income as a possibility. That’s exciting and empowering! Not only do I see the light, I feel like I’m actually in the tunnel moving toward the end of the tunnel! Great podcast to listen to at the beginning of a new year, Darren and all ProBlogger peeps.

  • NewTechytips NewTechytips

    usefull post..thank you for sharing……

  • My Earning is only from Adsense. When I look at yours, I find myself big looser on account of affiliates programs. I have a finance blog, its hard to find relevant affilate my blog. Well I will try chitika as it adds to 20% of your income. Thanks

  • DT event

    Hi Darren i really would like you to help me look into my blog and let me know what you think about it,

  • Daniel Noval


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    Daniel Noval
    US Demographic Reports

  • Manoj Kumar

    is there any investment cost in creating a blog? i have a few content which i can work on, just curious to know if how do i go creating

  • Pratanu Synthesizerflute

    This is really great to know the earning from blogging. I am a full time blogger. I really like writing and I write my travel stories with pictures and videos. I add my video links in the blogs. Visit – where we provide professional writing and design services.