On ‘When to Post’ to your Blog

Posted By Darren Rowse 9th of March 2005 Writing Content

Just got a good email from Chris from Passive Digressive with some good questions in it. I’m about to duck out now so can’t reply to him at this moment – but thought I’d open up one of the questions for discussion to see what you my wonderful readers think. Feel free to answer it below in questions from your own perspective. Lets learn together. Chris writes:

‘I’m curious as to what you think about *when* to post.

Typically I’ve heard that it’s best to post near the beginning of the week to make it more likely that your post will be read. This implies that the blogosphere has a sort of weekly “pulse”. The closer to the weekend you post, the less likely your article will be read seriously. What are your thoughts on this?’

Over to your expert opinion fellow bloggers.


Update: Great comments below, I think it mainly summarises my position on it actually – I get less traffic on weekends (well on US time weekends which is actually Sunday and Monday Australian time) and notice that most blogs tend to go quiet on weekends also (and news dries up a little). I personally have a goal of posting every day on my main blogs – I do tend to slacken off a little on the weekends but attempt to keep things ticking over.

If I have a big scoop I post it whenever I get it unless I’m assured that no other blog will get it. If I’m writing an original post that I think might get picked up by others I tend to hold off until Monday (US time) to post it. You’ll notice that I tend to post my interviews on Mondays or Tuesdays. I guess this is partly about discipline (I want to do them weekly) but its also to give them as much exposure as I can.

With the growth of RSS I suspect that it won’t matter quite so much which day you post – people can always read it later with RSS. However as Bobby rightly points out – this depends upon how many posts you publish and how many your RSS feed shows.

So – take home advice post regularly – post on weekends but if you can you might want to save your original non scoop like posts til a weekday.

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