Yesterday we reported that AdSense were testing new ways of showing the ‘Ads by Goooogle’ links on their ad units.
Today there’s confirmation that it is indeed a test which is being done on a minimal number of impressions of publishers ads. The following was the response from AdSense to one publisher asking about the new images in ads:
“Thanks for your email – as you’ve mentioned, the change that you saw was part of ongoing testing to improve our ad formats. Such variations are a normal part of our testing process and generally run for short periods of time only. No permanent changes are planned at this time.
To maintain the integrity of ongoing testing, we do not permit publishers to opt out. However, please rest assured that such variations should impact only a very small percentage of your impressions.
We appreciate your patience and understanding as we work to improve our program.
Sincerely,
Stephanie
The Google AdSense Team ”
I noticed the changes in my ads a few days ago, it seems that there is a few styles being tested, I especially like one, the one with the Google word in color and a horizontal line under it, it doesn’t really affect my blending, maybe this can help increase CTR by fighting some color blindness, what do you think?
Ed
http://www.happy-mind.blogspot.com
http://www.sexualhealth-101.blogspot.com
I’m glad google is only testing this, and I’m sure that it won’t ever go live.
[…] Today Problogger Darren Rowse put up a post confirming that this was indeed a test by the AdSense Team which is being done on a minimal number of impressions of publishers Ads. […]
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[…] Google’s AdSense ads (which cover the hosting costs of this blog and forum) have always spotted an “Ads by Google” text link for identification purposes, and to send feedback. Though for about 2 months now (since December 2006), Google has been playing around with alternative marks. Problogger reports that the changes are just an ongoing test. “the change that you saw was part of ongoing testing to improve our ad formats. Such variations are a normal part of our testing process and generally run for short periods of time only. No permanent changes are planned at this time.” […]